Page 4 - 2018 HVS Design Hotel Branding
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PHASE
 GETTING TO KNOW YOU
Phase One
Getting To Know You
It’s nice to meet you! Now that we have been introduced, we'd like to learn as much about you and your vision as possible. Before diving in, we start by having you answer a 20-question questionnaire that will give us insight into your thoughts, goals, and ideas for your brand. From there, we brainstorm as a team to define the key elements that make up the soul and purpose of your brand, what you want to say, and how to say it. In this phase, we look closely at the market, competition, and local or historic factors that may have an impact on how we develop your brand.
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DELIVERABLES
Naming Study Operating Principles Mission Statement Tag Line(s) Brand Lifestyle Guest Profile Brand Mood Board
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