Page 21 - HVSD 2020 Branding Guide

SPARK’D CREATIVE PASTRY + COFFEE
WILMINGTON, DE
Brought to you by the creative minds at HOTEL DU PONT Bake Shop, Spark’d is Wilmington, Delaware’s most delightful destination to get that morning spark of energy needed to start the day. Spark’d offers a variety of coffee drinks to give you the caffiene rush of your dreams, artisinal pastries baked fresh every morning, and cakes that stand alone as works of art.
Located in the heart of the city within the brand new bustling
DE.CO food hall, Spark’d stands apart from the crowd with its cheerful brand aesthetic and elegant design. It is the goal of the team members at Spark’d to create a truly unique and memorable experience - from the moment you approach the stall, to the moment you pick up your goodies, you are engaged, informed, and always have something enticing and drool-worthy to look at. This is how you start your morning, so why shouldn’t it ignite all of your senses? Have we Spark’d your sweet tooth yet?
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Naming
Brand Story
Brand Mood Board Operating Principles Brand Lifestyle
Logo Suite Color Palette Typography Pattern Textures
Tag Lines Photography Direction Signage
SPARK’D CREATIVE PASTRY + COFFEE