Page 63 - HVSD 2020 Branding Guide

FIG & FABLE
NEW YORK, NY (BDNY FAIR)
Welcome to Fig & Fable - an enchanting Coffee Bar experience that appeals to all senses while evoking a sense of discovery. Draped in lush greenery and effervescent lighting, Fig & Fable envelops guests with its whimsical garden-like charm, allowing them to create their own story within the space.
Inspired by lavish botanical gardens, this space features vibrant emerald green fabrics, warm wood tones, and brushed brass finishes that sit upon a bold, over-sized floral carpet. Find areas to lounge, connect, and engage, where guests make the space their own. Catering to both the coffee and cocktail drinker alike, Fig & Fable is a flexible destination with appeal to everyone no matter what time of day.
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Naming Mood Board Logo Suite Color Palette
Typography Packaging Design
FIG & FABLE