Page 22 - MYM 2015

New Marketing Strategies in Developed Markets:
Marketing is an Activity and
Mechanism for Creating Value for
Customers
Kohzoh Takaoka
Abstract: Management is Marketing. When most people hear the word "Marketing" it calls to mind activities such as research, sales promotions, and publicity. Not to say this is wrong, but limiting it to these seems to be a very narrow understanding. By nature marketing is an activity and mechanism for creating value for customers or even society at large. Actually this is a role that companies should play. This is because all corporate activities, including those by supporting functions, operate to create value for customers. For that matter, this is not limited to pro t-making enterprises - Non-pro t organizations and government institutions also have people they need to provide value to. Every department in every organization needs marketing.
JAapan Is a Developed Country with Underdeveloped Marketing
ctually, Japan is globally the country that sales by using the low-cost and high-quality labor needs marketing most. The reason being force as a source of competitive power to successively that competition in the business world is release new products and services that improve on extremely intense and products and services past features. Today, improving existing products and are already of very high quality. services is value from the customer perspective, and
These are many reasons for Japan’s becoming the world’s second-largest economic power after the defeat in World War II. One of them was to be able to retain a high-quality labor force at low cost, in view of the rapid increase in population.
To deal with periods of high growth and sharp increases in demand, companies have continued to increase
has become the competitive advantage for companies. Put another way, we could say that companies were able to continue growth simply by satisfying customer needs that have become obvious.
In such times where needs were obvious, the most effective point of contact with customers has been mass media. By just informing people that ‘we made this new product’, or ‘we added this feature’,
22 I October 2015