Page 46 - MYM 2015

Kotler Impact
Marketing! we live it Dr. Fahim R Kibria
Kotler Impact (KI) is a strategic marketing community seeking to employ a sustainable global environment for better world through education, training and holistic measures. We live marketing, we
innovate marketing, and we develop marketing.
We groom marketers, we educate marketers, we train marketers, we support marketers and help them to shape the field as well as keep abreast
of the changing global marketplace. We connect like-minded people and foster knowledge sharing and providing the businesses around the world with plethora of resources to address individual and organizational needs.
In this time of economic volatility and uncertainty, today’s business leaders are keenly aware of the heightened needs in their communities around the world. Kotler Impact encourages corporate leaders to think carefully about the societal issues that will affect their companies in the next decade, and to proactively engage in addressing those issues, in collaboration with customers, employees, investors, non-profits, governments, and other businesses.
Kotler Impact use marketing as an engine for transformation, and in general, to find solutions
to the world’s problems, especially those of the disadvantaged. Our prime objective is to create a better world with secured peace, stable growth, shared prosperity and a sustainable planet. We hope to influence mindsets, support feasible actions for change, and craft operating models to improve economic wealth, environmental wellness and human wellbeing.
Our niche expertise is built on the knowledge and experience of people who have deeply immersed in the marketing. Our strength of “responsible marketing” specialization means that whoever you work with at Kotler Impact is engrained in the
industry they serve. We have years of experience focused in each line of business, learning it from the inside out, so everyone you work with, knows and understands your unique needs.
Some of the major activities of KI include:
World Marketing Summit (WMS)
Kotler Impact is the operational partner of World Marketing Summit.
Philip Kotler Marketing Forum (PKMF)
Philip Kotler Marketing Forums are the offshoots of WMS in different countries, which reach out to local marketing leaders, and practitioner in respective countries and engaging them with the activities of WMS. The PKMF is linkage between local business practitioners and global leaders, academia and researchers by providing information on business and marketing. PKMF facilitates dialogue between the different stakeholder groups at an international level through physical meetings such as workshops and seminars. The country chapters are affiliated with the PKMF apex body in Canada.
46 I October 2015