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Author: Jeff French is a global leader in Social Marketing and social program planning and evaluation and has published over 90 papers in these fields and two books Jeff’s third book will be published in 2014. Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University. Jeff was previously Director of Policy and Communication at the UK Health Development Agency. In 2005 Jeff led the UK government review of Social Marketing and set up the National Social Marketing Centre in 2006. In 2009 Jeff became the CEO of Strategic Social Marketing Ltd. Jeff is a mem- ber of several national and international policy committees and is a member of the Editorial Board of four professional Journals. Jeff is the organizer of the World Social Marketing Conference and a member of the International Social Marketing Association Execu- tive and the European Social Marketing Association Board. Jeff has worked on behavior change and social policy programs in over 25 countries.
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