Page 137 - MYM 2016

order to bring marketing strategy up to speed, we need strong Saudi marketing practitioners. Many Saudi academic institutions are not focusing on market changes, and the outcome is that gradu- ates of these universities are relatively lacking in the understanding of changes in the market and global competition. By introducing the appropriate business education (for example, Kotler Business Program) to the Saudi market we can provide mar- keters the opportunity to learn from top marketing leaders around the world. We are also building the set of competences required for practitioners in
the Saudi market. Saudi Vision 2030 focuses on building strong Saudi HR, and marketing is one of the places where the government and private sector should invest to bring Saudi talents to this area.
4. Strong branding strategy for Saudi Vision 2030: Branding plays a great role in modern mar- keting and the business world. All of the developed and developing nations are concentrating on prod- uct and service branding. We need to develop the
branding strategy in Saudi Arabia to match with local and global needs and competition. ere is a lot of e ort needed to build the branding strategy for implementing Vision 2030 e ectively and e ciently. Marketing experts should play the main role in the vision because marketers communicate and engage people with the vision. If we want to see the proper implementation of Vision 2030, one of the major actions for the government at the moment should be to engage CMOs working in di erent public and pri- vate sector organizations and companies.
Lastly, a non-oil economy requires that Saudi Arabia take a fresh look at the marketing role in the next period and lead the economy with lever- age into HR, to drive the economy through market needs and with an understanding of market trends.
Abdulhai Mohammed Megdad is the director of Mega Consult, a business consulting company in the Middle East, and a board member at Saudi Printing & Packaging Co.
froM The ediTorial board noTe To conTribuTorS
Content: Mind Your Marketing publishes articles, cases, and reviews by leading academics, researchers, business thought leaders and other professionals working in the areas of, but not limited to, marketing, research, strategy, communication, branding, pricing, distribution, sales, and leadership.
e purpose of the journal is to be the source of thought-provoking new and original ideas from contributors around the world. Its aim is to guide professionals towards achieving sustainable business growth via modern, e ective techniques. It further emphasizes the deeper causal relationships between the di erent aspects of business, such as income generation and distribution, social intervention and impact, productivity and empowerment, and values and lifestyle, that may impact quality of life. Mind Your Marketing is currently available in print and a digital version is forthcoming. e journal will be available at leading universities, libraries, organizations and business houses in di erent countries. e Board encourages that articles be easily understandable to a wide variety of readers across industries.
Acceptance Policy: Contributors are invited to send in their articles anytime for the upcoming issue of MYM. e Editorial Board will then review the piece and decide on its inclusion in the journal. Articles should be 3,000 words or less, and may include graphs, tables and/or pictures. For consistency, articles should be written and cited according to APA style provided at the following link: www.library.cornell.edu/research/citation. For further details, please visit us online at www. worldmarketingsummitgroup.org, or you may contact the Editor, Khalid Hasan, at khalid@worldmarketingsummit.org. We look forward to hearing from you.
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