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soar. We cannot let our young people become merce- naries for wealth concentration.
To counter the concentration of wealth we need
a two-way ow of wealth, instead “of a one-way tially this sum is. If we add up the amount actually
ow. e present ow takes wealth upwards to the
wealthy. We need a ow that will bring wealth from
the wealthy to the wealth-less. if we leave public charities (organizations
I see social business as this new based on raising money from the force. Whether it will be as talented general public and others) each strong as the existing upward year is over $1.6 trillion dollars. moving force will depend young people ey have combined assets of
on how strongly people rally with the destiny over $3 trillion. I mention these around it. two as examples. ere are enor-
mous varieties of charities with resources for Social of making other huge amounts all around the
business people rich, wealth world.
As I go about promoting concentration will ➤ Personal giving
the social business concept, I continue to soar. feel happy to receive a warm
In addition, we can go over the innumerable stories of
response from all countries.
Now social businesses are growing in many coun- tries. While discussing social business, a question always comes up: where can we nd the investment funds to enable social businesses to spread around the world?
➤ charity
Existing investment funds are available only to personal pro t-making enterprises. e more per- sonal pro t you can promise or deliver, the more investments you get. ese investors have no reason to pay attention to social business. Where should social business look for investment funds? Of course, it has to come from the sel ess part of human beings. Sel essness has the best expression in the charity world. Anything that happens in the charity world gives us a measure of sel essness that is already expressed. It is a matter of time to see how to convert some charity money into social business investment money. A er all, charity and social business have the same root. Both focus on helping people.
Charity has been with us since time immemo- rial. It has been recognized as an integral part of human beings. All religions put great emphasis on it. For example, one of Islam’s ve fundamental pillars,
personal giving. Mark Zuckerberg is a recent one. He announced on the occasion of the birth of his daughter that he would donate 99% of the shares
of Facebook to charities over the course of time.
e present value of this is $45 billion. He started out by giving away one billion dollars a year. I nd
it a very interesting case of sel essness. It was done on the occasion of the birth of his rst child. e usual story would be of the father handing over the inheritance to his newborn ahead of time as a ges- ture of love. Mark did the opposite. He deprived the child from inheritance by giving away his wealth to create a better world for her. Usually one gives away wealth at the end of one’s life. Mark made a remark- able decision; he gave away nearly all his wealth at the beginning of his life. He is only 31. Since the beginning of Facebook Mark takes a salary of only one dollar as the CEO of Facebook. He already signed up for “ e Giving Pledge” when he was 27. Zuckerberg, Bill Gates, and Warren Bu ett signed a promise in 2010 they called “ e Giving Pledge,” in which they promised to donate to charity at least half of their wealth over the course of time, and invited others among the wealthy to donate 50% or more
of their wealth to charity. e Giving Pledge started out with 40 multi-billionaires. Now there are 141
MarketiNg for social chaNge
Zakat, requires every Muslim adult in possession of a certain amount of wealth to give away 2.5% of wealth and income every year. Imagine how much poten-
paid out every year that is a huge sum too.
e total amount of charity given out by U.S.
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