Page 30 - MYM 2016

Marketers Without borders
“Doctors Without Borders” is doing an excellent job in supplying medical help to some of the poorest people on earth. But that’s only a small part of what they really need. What they really need is a much higher standard of living. And only a new organization which I’m calling “Marketers Without Borders” can do that.
bY al rieS
Why are there so many wealthy people living in large cities? And conversely, relatively few wealthy people
living in small cities and towns?
Why are larger countries wealthier than smaller countries? Why are China
and India the fastest-growing economies in the world?
What creates wealth anyway?
It’s not management. It’s not mar- keting. It’s not production. It’s “focus,”
another word for specialization.
Take the ten countries in North Amer-
ica: America, Canada, Mexico and the seven countries in Latin America: Belize, Costa Rica, El Salvador, Guatemala, Hon- duras, Nicaragua and Panama. America (population: 318 million) has considerably more people than the 200 million people living in the other nine countries. And
so is America’s per-capita gross domestic product much larger than those of the other nine countries. America’s per-capita GDP is $55,800, more than twice as much
30 | MINd YOUr MarkETING OCTOBEr 2016