Page 62 - MYM 2016
P. 62
from bowling to Pinball
how Social Media change the generation of value for consumers and companies
The traditional communications paradigm relied on the classic promotional mix to craft Integrated Marketing Communications strategies. Now we must create a new paradigm that includes all forms of social media as potential tools in designing and implementing IMC strategies. There is an immediate need for a transition of market communications from ‘Bowling’ to ‘Pinball’ and for a new model of marketing communication in the social media environment.
bY Marc oliver oPreSnik
62 | MINd YOUr MarkETING OCTOBEr 2016
