Page 78 - MYM 2016
P. 78
Marketing 4.0 in the digital economy
When online Meets o ine, Style Meets Substance, and Machine-to-Machine Meets human-to-human
bY PhiliP koTler, herMaWan karTaJaYa, & iWan SeTiaWan
78 | MINd YOUr MarkETING OCTOBEr 2016
