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engaging customers in the app World Through Smart analytics
Apps typically generate revenue through in-app purchases, in-app advertisements, one-time payments, and/or selling user information to third parties. Recently, major app distribution platforms such as Apple and Google have also begun incentivizing a subscription-based model as a potential source of sustainable revenue, where customer retention by app developers is rewarded in the form of higher revenue. We propose a framework to adopt this subscription- based model and show how it could be implemented successfully.
bY v. kuMar, orhan bahadir dogan & aviShek lahiri
The number of available mobile application so - ware, commonly known as ‘apps’,
has been experiencing an expo- nential growth as the number of smartphones used world- wide stands at 1.8 billion, and is predicted to grow to 2.6 bil- lion by 2019 (Statista, 2016b). Over the last ve years, the cumulative number of Apple iOS apps downloaded in June
2016 was 130 billion compared to only 14 billion in June 2011 (Statista, 2016a). As mobile apps are becoming more prevalent and mobile internet usage is increasing incrementally, the connectivity between the cus- tomer and app developer has become instantaneous (e.g. app noti cations). is increases the touch points of consumers with apps, and drives consumers to look for new updates and richer content.
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