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of the Beverage Business Division of Nescafé, where he proposed and built a new business model. While Kohzoh is the epitome of what hard work and dedi- cation can achieve, he also inspires us with his deep commitment to innovation and his constant search to nd new ways to better serve customers. We must keep these two values close to our hearts if we are to nd new ways to solve the world’s problems.
Finally, I am immensely grateful to all the contributors to this year’s edition of Mind Your Marketing; without their participation, we wouldn’t have been able to make it this far! I also take this opportunity to thank our partners – Nestlé, YKK, ANA, and many others, for their patronage and trust in WMS. Among others, I am indebted to Fahim and Sadia for their constant support and suggestions. is would be incomplete without mentioning the name of Jennifer Dev, our designer – Jen and I worked together 24/7 during the last few months to give shape to this wonderful journal. ank you all!
Kohzoh Takaoka focuses on innovation during a presentation at World Marketing Summit last year in Japan.
Lastly, I must mention the name of my beloved guru and mentor, Professor Kotler, for his blessings and encouragement, otherwise we couldn’t have done it!
Yours Truly,
Khalid Hasan
Editor, Mind Your Marketing
Dr. Khalid Hasan is Senior Advisor, South Asia, at Nielsen, based in Toronto, Canada. He has over 25 years’ experience
in social & community development, market research and business, focusing on North America and emerging markets in Asia. He has co-authored two books on marketing with cases from Asia.
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