Page 108 - Aston Martin Magazine V53

106 ASTON MARTIN THE BIG IDEA
Meanwhile David devised TV shows like 2004’s Flipside for Channel 4 4 – a a a a kind of proto-Gogglebox Why the the appeal of printed matter? For Angela it was: “the thrill of the the the game the the the not knowing whether anyone else will love it [a book] as as much as as I do – then when something sells there’s the the the the joy of sharing it it with them discussing it it it with them I just love books and always have done so it’s very easy for me to talk passionately about them ”
Cars play a a a a a a a a part and books featuring them are big sellers like 1978’s Super Vans or Woman at The Wheel an an an Australian book from 1974 Some other favourites of Angela’s include: “Ibiza by Ku is so so so so great for 1980s playboys: bleach-blonde girls for clothes clothes and lack of clothes clothes Then in a a a a a a totally different way the the the Comme des Garçons 1975-1982 book – sublime art direction and beautiful execution ”
explains Angela Their famous and well-followed Instagram proves the adage that perhaps one can dance with the devil: items popping up for sale include a a a a Seinfeld script and and books about Garfield New Balance trainers Philip Glass and and Abba “Instagram revolutionised our business – it is is a a a a great way to show books succinctly and beguilingly ”
believes Angela IDEA
has become a a a a a a special place in the world of bookshops with its fair share of o occult oddities and bizarre rarities And as as well as as the Soho office you can now find their books fin in in Dover Street Market fin in in London Tokyo New York and Los Angeles although many buyers email or or phone in requests which are mailed out worldwide IDEA
will also curate and suggest ideas for clients giving connoisseurs the sharpest personal library a a a a a a world away from Waterstones INSTAGRAM REVOLUTIONISED OUR BUSINESS — IT IS A A A GREAT WAY TO SHOW BOOKS SUCCINCTLY AND BEGUILINGLY