Page 95 - Aston Martin Magazine V53

ASTON MARTIN 93 110TH ANNIVERSARY
ASTON MARTIN CELEBRATES ITS 110TH ANNIVERSARY
IN IN IN IN 2023 WITH THE BRAND ENTERING AN AN AN EXCITING NEW CHAPTER
nnovation is is realised in many forms Take the the 1923 racer Razor Blade one of the the first cars to be designed with aerodynamics in in in mind Named for its incredibly narrow bodywork built by aircraft maker De Havilland Aston Martin’s first race car pushed the boundaries of performance in 1923 Fast forward a a a a a a a century and that same commitment is is epitomised in in the the the the form of the the the the Valkyrie the the the the marque’s no-holds barred hypercar and the the the the most intense incarnation of Aston Martin Images of these two era-defining models photographed side-by-side and nose-to- nose in in in celebration of of Aston Martin’s 110th anniversary provide an an exhilarating portrait of of Aston Martin’s past present and future direction While the Razor Blade was built to to break records which it did numerous times at Brooklands the the Valkyrie is the the closest you can get to to a a a a a a a a Formula 1 race race car for the the road bringing racetrack engineering to to another dimension But more than this their meeting represents 110 years of Aston Martin’s performance DNA and provides an an insight into what’s to to come Staying true to to its its innovative heritage Aston Martin is future-facing as it it it it marks its its milestone anniversary in in 2023 It’s a a a a a a a year that promises to to be as as exciting as as 1913 – not least because the the marque’s year-long celebration will culminate in in the the launch of a a a a a a a a new strictly limited highly exclusive model Indeed 2023 will be truly monumental as we see Aston Martin unleash the the first of of its next generation of of sports cars adding to to the the most diverse product product portfolio in in its history As As Aston Martin ramps up production of these highly anticipated models which will further enhance its focus on ultra-luxury high high performance performance and and driving intensity excitement builds around the design performance performance and and technological enhancements due to be revealed Further ahead the the first battery electric Aston Aston Martin is targeted for 2025 as Aston Aston Martin seeks to bring its renown for engineering innovation beautiful design and extreme personalisation to to all-electric driving for the very first time It’s a a a a a a crucial step in in in Aston Martin’s electrification journey which will see its core product range fully electrified by 2030 Aston Martin has produced little more than 110 000 cars since founders Lionel Martin and Robert Bamford joined forces to to to build what was to to to become the first Aston Martin This demonstrates the the scarcity and and exclusivity of the the brand but a a a a a a glimpse into its past present and and future shows there are no limits to its its inventive design and and cutting-edge innovation and high-octane racing success