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BOOK REVIEW: Notorious (continued from previous page)
Al Capone on exploiting your niche: Scarface! Capone’s multi-million dollar Chicago operation in bootlegging, prosti- tution and gambling dominated the organized crime scene. He knew what his customers wanted, and he knew how to keep them happy, or else... Here are his words of wisdom:
• Know what your customers want.
• Customer satisfaction is key to success.
Sonny Barger on extreme leadership: Ralph Hubert “Sonny” Barger is an American author, actor, outlaw biker and con-
victed felon, who is a founding member of the Oakland, Calif., chapter of the Hells Angels Motorcycle Club. is guy knew how to lead, and more or less, control a bunch of mean-spirited but fun-loving thugs, so who better to teach us about not just leadership, but extreme leadership:
• Great leaders know they don’t have all the answers.
• Create an environment of empowerment.
Steve Jobs on insane success: Okay, so Steve was probably not as bad a guy as say Blackbeard, but he was certainly able to
make his workers cry, and after all, he did y the Jolly Roger from the top of the building where his gang of outlaw designers were building the infamous LISA. And, of course, he was one of the most creative people of our lifetimes. I certainly believe he knew what he was talking about when he talked about designing your way to insane success:
• Simple is better.
• Value creativity over structure.
I had a lot of fun reading this book and a lot of fun learning what these inspirational leaders had to say. If I were you, I
would not miss reading this one. Steve’s book, Notorious: Business Lessons from History’s Most Ruthless Leaders, is available at www.tracqms.com/shop. e eBook version will be available soon on Amazon.com and in bookstores near you! n
Dan Beaulieu is the president and founder of D.B. Management LLC, a consulting rm specializing in all aspects of sales, market- ing and branding with a focus on rep-principal relationships. His latest book is e PCB 101 Handbook which can be purchased online by emailing danbbeaulieu@aol.com. Dan is also the author of “It’s Only Common Sense,” a weekly sales column appear- ing at pcb007.com. Dan can be reached at 207.649.0879.
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32 Summer 2019 | The Representor
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