Page 19 - BrandBook
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Image Selection Guidelines
Image Selection (Jamaican market & the Jamaican diaspora)
Choose Jamaican imagery which depicts one or more of the characteristics of JN Bank’s brand essence.
Do not use images that do not depict at least one attribute of the Bank’s brand essence. Avoid persons in attire that is obviously inappropriate for the target group of the communication. Use imagery which typically reflect the Jamaican demography and those that depict recognisable Jamaican spots. Authentic photographed subjects are preferred.
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