Page 2 - BrandBook

Table of Contents
INTRODUCTION 1 JN BANK TONE OF VOICE 3
TABLE OF CONTENTS
The Sagicor Brand Introduction Index
Logo
Clear space
Clear space with wordmark Enlarged tagline
Correct logo usage Incorrect logo usage Co-branding
Joint venture
Sponsored events
Approved logos
Category logos - stacked Category logos - horizontal
Typography Typography overview Scala Sans
Scala
Times and Arial
Brand language
Brand language overview
Corporate colours Primary Sagicor colours
Photography
Photography overview Tips for choosing imagery Photography
Corporate communications Business card
Letterhead
Letterhead / Jamaica Envelope
Email signature
Internal notice template (Pg. 1) Internal notice template (Pg. 2) Internal notice template (Pg. 3)
Advertising
Advertising overview
Full image with wave element Manipulating the wave element Full image without wave element Brochures (Pg. 1)
Brochures (Pg. 2)
Brochure pages (Pg. 1)
Brochure pages (Pg. 2)
A.M. Best logo usage
TV product end-slate
Online
Social media
Sagicor website (Pg. 1) Sagicor website (Pg. 2) Online ads
Email template
Asset Management
Core essence
Rationale
The voice of Sagicor Asset Managemen Logo
Typography - Serif and sans serif mix Colour palettes (metalics)
Business card layouts
Black and white business card layouts Multiple colour business card layouts Letterhead
Device applications (Pg. 1) Device applications (Pg. 2) Device applications (Pg. 3) Device applications (Pg. 4) Ads
Website
The voice of Sagicor Asset Managemen Photography (Pg. 1)
Photography (Pg. 2)
2