Page 37 - High Knob Master Plan

Finally, each of the previous studies identified opportunities for new business or development of travel and tourism products, including:
Outdoor Recreation Business
> Outfitters and outdoor retail
> Local guides with certification
> Shuttle services for bikes, kayaks, etc.
Service Businesses
> More lodging establishments with a variety of products and types
> Restaurants
> Visitor information services
Marketing
> Planned itineraries for visitors staying one or more nights
> Informational and interpretive kiosks
> Dedicated tourism studies to identify target markets as well as recreation-based industries to recruit
Partnerships
> Need for better and more data collection on outdoor recreation and visitor resources
> Need for hospitality training across the region
> Opportunity to do more cooperative marketing in both the private
and public sectors
> Need for a lodging study to determine needs
TRAVEL & TOURISM
HIGH KNOB REGIONAL INITIATIVE
CHAPTER 6: ECONOMICS 37
Recreation opportunities in Southwest Virginia