Page 41 - High Knob Master Plan

THE HIGH KNOB BRAND
The High Knob Regional Master Plan is intended to identify priorities and organizational strategies for the High Knob Regional Initiative (HKRI) and its partner agencies to implement over time. Therefore, the branding recommendations in this chapter are tightly aligned with the evolving organizational mission of the HKRI.
Throughout the engagement with the HKRI steering committee, this mission, as it relates to branding and communication, centers on:
> Achieving nationwide recognition as a destination for outdoor recreation – Promote the HKRI region as a destination for an unrivaled outdoor experience – the “High Knob Experience.”
> Increasing outdoor access – Continue to grow and promote outdoor recreation activities and destinations within the HKRI region.
> Cultivating a successful business culture – Create economic opportunity by leveraging the region’s recreation resources and outdoor businesses.
> Building local pride – Connect the gateway communities and their residents to the HKRI region and its outdoor destinations.
> Growing regional relationships to leverage assets – Utilize the HKRI as a conduit to bring the communities, stakeholders, and partner agencies together to achieve common goals.
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