Page 45 - High Knob Master Plan
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6. Create Merchandising & Marketing Collateral- HKRI can coordinate with the Friends of Southwest Virginia to identify a local vendor to produce High Knob branded collateral such as T-shirts, hats, water bottles, etc. The organization can produce the materials and provide them to local communities and businesses at cost, allowing these partners to sell the branded material and retain profits. The Friends of SWVA currently has a partnership with the Winze Company out of Wise, VA for the development of SWVA merchandise.
Discover Your Own Backyard Local Campaign
HIGH KNOB REGIONAL INITIATIVE
CHAPTER 7: THE HIGH KNOB BRAND 45
