Page 57 - High Knob Master Plan

HIGH KNOB REGIONAL BRANDING
Another initial and continuing project of HKRI Entity, and to solidify the brand recognition, is a system HKRI marketing campaign. Initially, this campaign may be oriented especially toward the target market of Tri-cities, whose 500,000 citizens are only about an hour away. The campaign may include multi-media impressions especially for outdoors-oriented visitors.
PLANT LIFE IN THE AREA
A comprehensive inventory of plant life in the area will serve research, planning, and eventually tourism-oriented purposes.
CERTIFIED GUIDES
Modelled on a program at Hocking College, the HKRI Entity will work with a local college or community college to create and implement a curriculum for certified outdoors guides, and another in great outdoors hospitality, whose graduates will receive preference in local hiring.
HIGH KNOB REGIONAL INITIATIVE
CHAPTER 8: CAPITAL IMPROVEMENTS 57
REGIONAL INITIATIVES