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Products/Packaging
TANGENT TECHNOLOGIES
Creative development of the entire image (packaging, advertising, etc.) for this new and unique product that “bridged” the IBM PC to the Apple LaserWriter.
The analogy of the Brooklyn Bridge, the fifirst suspension bridge – a design that tied two locations together through the use of wires – was unique, as well as effective (visual, cost, and marketing).
(Circa 1985 – LPA)
Martin Westley Speaking
The Secret Agency
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