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SunTrust Brand Guidelines
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Introduction GUIDELINES
Welcome to the SunTrust Brand Guidelines
The proper and consistent use of our brand identity is critical to our success. For all the resources you need, read on.
This book is divided into four major sections:
BRAND includes our philosophy and style guide.
ELEMENTS are the building blocks of our identity. APPLICATIONS demonstrate how our identity comes to life. REFERENCE contains a glossary, FAQs, and contact information.
Each section is further divided into chapters; each has its own table of contents. Pages are numbered sequentially within each section.
INTRODuCTION INSTRuCTIONS BRAND
Overview .......................................................................... Chapter 1 Strategy ............................................................................ Chapter 2 Voice .................................................................................. Chapter 3 Style Guide........................................................................ Chapter 4
ELEMENTS
Logo ................................................................................... Chapter 5 Color .................................................................................. Chapter 6 Typography ...................................................................... Chapter 7 Photography .................................................................... Chapter 8 Supergraphic .................................................................... Chapter 9
APPLICATIONS
Stationery ......................................................................... Chapter 10 Collateral .......................................................................... Chapter 11 PowerPoint ....................................................................... Chapter 12 Newsletters/Direct Mail ............................................... Chapter 13 Promotional Items .......................................................... Chapter 14 Co-Branding/Sponsorships .......................................... Chapter 15 Mortgage .......................................................................... Chapter 16 Team Marketing .............................................................. Chapter 17 Web Site Style Guide ..................................................... Chapter 18
REFERENCE
Glossary ............................................................................ Chapter 19 FAQs .................................................................................. Chapter 20 Contacts ........................................................................... Chapter 21
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Instructions GUIDELINES
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SunTrust Master Brand Logo 5.02
Sunburst
Our name combines two powerful words – Sun and Trust –
which represent our strength, reputation, and the products and services we deliver to enhance the lives of our colleagues, clients, communities, and ultimately, our shareholders.
The SunTrust logo is made up of two elements:
The Wordmark: The specially drawn SunTrust logotype in blue symbolizes the foundation of trust and the horizon from which our sunburst rises.
The Sunburst: The warm yellow, orange, and red colors reinforce that SunTrust is approachable and inviting, while the blue communicates solidity, strength, trust, and integrity. The pattern of sunrays, radiating from a circular edge, positions SunTrust as
an advocate working alongside our clients to continuously do the right thing for them.
The SunTrust logo is the only logo approved for use.
Do not create or use any other logos for programs, projects, team initiatives, or other purposes.
Screen and desktop printer colors are only approximate. NOTES:
Always refer to a PANTONE swatch book for exact color.
1 Never attempt to alter the SunTrust logo in any way
2 Authorized users may obtain master artwork from the
SunTrust brand identity site
3 Questions or comments? Contact the Assistant Brand Manager
Wordmark SunTrust logo
Horizontal 12-Ray 5.23 SunTrust blue
The horizontal, 12-ray SunTrust logos have been developed for lim- ited use (only to maximize legibility for very small-size applications and only when the vertical logo absolutely will not work).
COLORS:
May only be reproduced in formats shown here.
SIZE:
For use only when the width is 0.85" – 1.29".
CLEAR SPACE:
Minimum clear space equal to the height of the first capital “S” in the wordmark is required. All text, graphics, and other logos should be placed outside this area to assure maximum legibility. BACkGROuNDS:
Two-color, see: Approved Background Colors
Black, see: Approved Background Colors
Reverse, see: Approved Background Colors
uSAGE:
The full-color logo is always preferred. Whenever possible and when appropriate, use the logo with tagline. Logo with tagline should appear at least once per piece of collateral. The horizontal logo should only be used in cases when the vertical logo absolutely will not work.
For promotional items see Promotional Items
For Web usage see Web Site Style Guide
Use required Standard Legal
NOTES:
1 Never attempt to alter the SunTrust logo in any way
2 The horizontal logo requires approval prior to use
3 Authorized users may obtain master artwork from the
SunTrust brand identity site
4 Questions or comments? Contact the Assistant Brand Manager
PMS 541
SunTrust orange
PMS 158
Minimum 0.85" – Maximum 1.29" wide
LOGO FILE NAMES:
Two-Color
sti_alt_12_4pro_pos.eps or (.jpg) sti_alt_12_2pms_pos.eps or (.jpg)
Two-Color Reverse
sti_alt_12_4pro_rev.eps or (.jpg) sti_alt_12_2pms_rev.eps or (.jpg)
Black
sti_alt_12_black_pos.eps or (.jpg)
Reverse
sti_alt_12_rev.eps or (.jpg)