Page 18 - Joe's Portfolio 16AUG21

04
Agency Contest Monthly Videos (Management Appreciation video, REAL LIFE HEROS)
Objective:
• Promote monthly contest video to motivate financial planners to achieve the target • Create an appreciation video for internal staff by year to boost the corporate
branding engagement
My Role:
• Develop storyline including the storyboard, brief vendors and script writing • In charge of all pre to post production, schedules, locations
• Presentation of ideas to management
KPIs:
Shek Kong Airfield
Youtube: clickthroughs over 1,000 views channel sign-ups: 250 subscribers
Clickthroughs over 2,500 views
01. Events (CAREER EXPO & CONCERT ) 02. COP 03. Advertising & Promotion Projects 04. Branding Champion & Visual Communication 05. Digital Platform 06. Overseas Convention