Page 18 - Referenzbuch

BASF
The Chemical Company
BASF SE, 67056 Ludwigshafen, Germany
Brand:Trust GmbH Attn:.Mr. Christoph Hack Findelgasse 10
90402 Nuremberg Germany
Reference letter
Dear Mr Hack,
22nd August 2011
Max Kron E-CPI/MB
We would like to very much thank you for your excellent collaboration in the development and implementation of the brand strategy for the Hexamoll® DINCH plasticiser. Your consistently professional, friendly and target-oriented support were important factors behind the success of our project.
Brand:Trust has already developed the BASF brand architecture and been involved in the design of a brand strategy for other company divisions in the past. Recommendations from a variety of sources based on positive experiences with Brand:Trust led us to select the company for our project and it certainly more than lived up to our high expectations. Through its cooperation with BASF, Brand:Trust was extremely familiar with our internal specifications, which was an essential requirement in the development of a brand strategy for Hexamoll® DINCH. Represented by Mr Hack and Mr Budde, who led us through the entire complex process, Brand:Trust provided us with constant expert consultation and secure support throughout the multifaceted strategic procedure.
After the project was launched at the end of 2010, the main challenge was to live up to the high global standards and to measure up to the various market conditions. In a process that took place over a period of six months, Brand:Trust worked together with a global BASF project team to intensively analyse the Hexamoll® DINCH brand. After all available data and a multitude of interviews with both colleagues and customers had been reviewed, the team began to set the course for the global positioning of the brand. Thanks to its wide range of experience and cooperative support, Brand:Trust used a total of four workshops to create a complete brand package for Hexamoll® DINCH by mid-2011.
BASF SE
67056 Ludwigshafen, Germany
Telephone: +49 621 60-0 Fax: +49 621 60-42525 E-mail: global.info@basf.com Internet: www.basf.com
Registered company office: 67056 Ludwigshafen, Germany
Registry court: District Court of Ludwigshafen German Commercial Register entry no.:
HRB 6000
European bank details:
Commerzbank Aktiengesellschaft
Account no.: 0201000700, routing code: 545 400 33 IBAN: DE26 54454 0033 0201 0007 00
SWIFT: COBADEFF545
Deutsche Bank Aktiengesellschaft
Account no.: 0013302500, routing code: 545 400 33
IBAN: DE72 5457 0094 0013 3025 00 SWIFT: DEUTDESM545
Chair of the Supervisory Board:
Eggert Voscherau
Management Board: Kurt Bock, Chairman; Martin Brudermüller, Deputy Chairman; Hans-Ulrich Engel, Michael Heinz, Andreas Kreimeyer, Stefan Marcinowski, Harald Schwager, Margret Suckale
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