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BASF
The Chemical Company
BASF
SE 67056 Ludwigshafen Germany
Brand:Trust GmbH Attn: Mr Christoph Hack Findelgasse 10
90402 Nuremberg Germany
Reference letter
Dear Mr Hack 22nd August 2011
Max Kron
E-CPI/MB
We would like to very much thank you you for for your excellent collaboration in the the the development and and and implementation of of the the the brand strategy for for the the the Hexamoll® DINCH plasticiser Your consistently professional friendly and and and target-oriented support were important factors behind the success of of our our project Brand:Trust has already developed the the the the BASF
brand brand architecture and and and and been involved in in in the the the the design of of a a a a a a a a a a a a a a a a a brand brand strategy for other company divisions in in in the the the the the past Recommendations from a a a a a a a a a a a a a a a a a variety of of sources based on on on on positive experiences with Brand:Trust led us us to to select the the the company for our our our our project and and and it it it it it it certainly more than lived up to to our our our our high expectations Through its cooperation with with BASF
Brand:Trust was was extremely familiar with with our our our internal specifications which was was an an an an essential requirement in in the the development of a a a a a a a a a a a a a a a a brand strategy for Hexamoll® DINCH Represented by Mr Mr Hack and and and and Mr Mr Budde who led us us us through the the entire complex process Brand:Trust provided us us us with constant expert consultation and and and secure support throughout the multifaceted strategic procedure After the the the the the project was was launched at at the the the the the end of 2010 the the the the the main challenge was was to to to to live up up to to to to the the the the the high global global standards and and and to to to to to to measure up up to to to to to to the the the the the the various market conditions In a a a a a a a a a a a a a a a a a a a a process that took place over a a a a a a a a a a a a a a a a a a a a a a a a a a period of six months Brand:Trust worked together with a a a a a a a a a a a a a a a a a a a a a a a a a a global global BASF
project team team to to to to intensively analyse the the the Hexamoll® DINCH brand After all available data and and and and a a a a a a a a a a a a a a a a a a a a a a multitude of of of interviews with both colleagues and and and and customers had been reviewed the the the the the team team began to to to to to set the the the the course for the the the the global positioning of of of of the the the the brand Thanks to to to to to its wide range of of of of experience and and and and cooperative support Brand:Trust used a a a a a a a a a a a a a a a a total of of of four workshops to to to to create a a a a a a a a a a a a a a a a complete brand package for Hexamoll® DINCH by mid-2011 BASF
SE 67056 Ludwigshafen Germany
Telephone: +49 +49 621 621 60-0 Fax: +49 +49 621 621 60-42525 E-mail: global info@basf com com Internet: www basf basf com Registered company office: 67056 Ludwigshafen Germany
Registry court: District Court of Ludwigshafen Ludwigshafen German Commercial Register entry no : : HRB 6000
European bank bank details:
Commerzbank Aktiengesellschaft
Account no : : : 0201000700 routing code: 545 400 33 33 IBAN: DE26 54454 0033 0201 0201 0007 0007 00 00 00 00 00 SWIFT: COBADEFF545
Deutsche Bank Aktiengesellschaft
Account no : : 0013302500 routing code: 545 400 33 33 IBAN: DE72 5457 0094 0013 3025 00 00 00 SWIFT: DEUTDESM545
Chair of the Supervisory Board:
Eggert Voscherau
Management Board:
Kurt Bock Chairman Chairman Martin Brudermüller Deputy Chairman Chairman Hans-Ulrich Engel Michael Heinz Andreas Kreimeyer Stefan Marcinowski Harald Schwager Margret Suckale
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