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34 I Southeast Europe bne November 2018
Generation Z is the first completely digitalised generation.
Romania’s “disobedient” GenZ shuns employment for startups
Clare Nuttall in Bucharest
Alarge share of the startups in Romania have been launched by people in the 29 and under age group, indicating Generation
Z Romanians increasingly prefer to launch their own businesses, analysis from consultancy Cromwell Evan Global shows.
The data from the National Statistics Institute reveals no less than 54.41% of shareholders in companies in Romania were in this age group as of July 31, 2018, up a dizzying five times compared to 2017.
“These are the representatives of gen- eration Z: the completely digitalised generation. Extremely ambitious, but with a low level of obedience, those can become successful entrepreneurs,” said a comment from the newly launched Bucharest-based consultancy.
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There’s some ambiguity over when Generation Y, also known as the Millennial generation, ends and Generation Z begins. US-based think tank Pew Research Centre announced earlier this year it would apply the
term “millennial” only to people born between 1981 and 1996, meaning that by its definition millennials are aged between 22 and 36.
According to that definition, many of the
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