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bne Tech
March 1, 2019 www.intellinews.com I Page 25
10 key numbers on Internet usage in Russia
EWDN in Moscow
Every year, the social media management plat- form Hootsuite and the We Are Social agency compiles a Global Digital Yearbook that covers developments in internet, social media, mobile and e-commerce usage throughout the world, reports East-West Digital News (EWDN).
We combed through this ever-growing report to distill the 10 key takeaways regarding the current state of Internet usage in Russia:
1. Internet penetration stands at 76% (higher than South America at 73%, Southeast Asia at 63%, or Oceania at 69%). There are currently 109.6mn In- ternet users in Russia. The vast majority of them (75%) live in urban areas, where there are more opportunities to engage in e-commerce.
2. More Russians use desktops or laptops (68%) than smartphones (61%) to access the Inter- net. Tablets fall far behind at 28%.
3. 85% of Internet users in Russia access the web every day (in comparison to 86% of Americans).
4. Russians spend an average of six hours and 29 minutes on the internet every day (via any type of device). This is only two minutes less than the average daily internet usage among Americans.
5. 64% of Russians use the mobile internet (in comparison to 82% of Americans).
6. Six of the ten most frequently visited websites belong to Russian companies. In search, Yan- dex gets more traffic than Google (be it via google.ru or google.com) and the Russian social networks Vkontakte and Odnoklassniki
Internet penetration stands at 76% or 109.6mn Internet users in Russia – more than the population of Germany
rank as the #2 and #7 most visited sites respectively, leaving Facebook far behind.
7. 90% of Internet users stream video content and YouTube ranks as the most popular site in the TV&VIDEO category.
8. 21% of Internet users search using voice commands. Additionally, smart speakers built using Russian-language speech kits (nota- bly Yandex.Station) have expanded the range of tasks that Russians can accomplish using voice recognition technology.
9. 24% of internet users use ride-hailing services. Notably, Yandex.Taxi has operated more than 1bn rides since it started operating in 2011.
10. Far and away the most significant global internet trend is the shift to voice search. Smart speakers like Amazon’s Alexa and Yan- dex’s Station have enabled people to use the internet in ways that were unthinkable just a few years ago. Worldwide, four in ten Internet users employ voice commands or voice search at least once a month. Though this statistic for Russia is behind the global average at 21%,
it is forecasted to grow as more programs enable Russian-language voice recognition technology. Global platforms like Google, Facebook and Amazon will continue to seek out ever more convenient ways to interact with new users and voice search is an ideal way
to accomplish this. It is likely that the shift to voice will continue to have a huge impact on how people interact with internet-based content and their devices.