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32 I Cover story bne October 2021
NEW YORK (NASDAQ OR NYSE)
Completed
Ozon
Russia’s leading multi-category e-commerce platform, often referred to as “the Amazon of Russia”, went public on Nasdaq and MoEx in November, raising almost $1.3bn in an offering that valued the company at about $6.2bn. Its infrastructure and delivery network have some of
the widest coverage among e-commerce players in the country, enabling Ozon to provide the Russian population with fast and convenient delivery via couriers, pick-up points, and parcel lockers. Its extensive logistics footprint and fast-developing marketplace platform allow thousands of entrepreneurs to sell their products across Russia’s 11 time zones and offer millions of customers one of the widest selections of goods across multiple product categories.
Planned
VkusVill
Russia's largest foodtech player runs a chain of healthy food retail shops unique for the Russian market – they work with local producers and sell the majority of assortment under their own brand. The company is considering an IPO in the US in the beginning of 2022
with a valuation of as much as $5bn, the Wall Street Journal reported September 7. VkusVill has a unique distribution model operating both offline and online. The company boosted online sales to almost 25% of total at the end
of 2020 from a year earlier and became an absolute leader in Russia in the express food delivery market. On top of this the business is managed via a patented management model with minimal hierarchy and deep effective horizontal relationships.
Delimobil
Dual listing in New York and Moscow
One of Russia’s leading car-sharing operators boasts more than 15,000 vehicles in its car park. The company, which competes with Russia’s Yandex.Drive, plans an IPO this autumn both in Russia and the US and may raise about $350mn, Reuters reported on September 7. Russia's VTB Capital in June agreed to buy a stake in Delimobil's parent Delimobil Holding SA for $75mn from the company's founder and President Vincenzo Trani, VTB Capital said
in a statement June 4, adding that it saw “an excellent
investment opportunity'' in the car-sharing market. Trani’s holding Mikro Capital Group remains majority shareholder in the company, according to Forbes, which called Delimobil the contributor to the World Economic Forum’s 2030 Agenda of a renter, non-owner society.
CIAN
Russia’s leading website for buying and renting residential and commercial properties and the operator of the country’s largest online database for real estate. Just like Zillow, the most visited real estate website in the US, Cian is tapping rising demand for online property listings in Russia. The company had more than 4mn active listings as of March, and its websites’ monthly visitors surpassed 21mn. Cian may offer shares on the Nasdaq exchange in New York and may seek to raise about $350m, Reuters reported September 7. However, on September 27 reports emerged that Russia’s Federal Antimonopoly Services (FAS) received an application from the Russian classified car sales website Avito.ru to buy the company so this IPO may not happen.
SPB Exchange
Dual listing in New York and Moscow
Russia’s leading exchange for international securities’ trading provides access to share-trading of such companies as Apple and Amazon. The exchange’s total trading volume jumped more than four-fold in the first half of 2021 to about $206bn from about $45bn a year earlier. The bourse may sell shares both on the Nasdaq and on
its own platform this year and may be valued at $1.8bn - $2.5bn, Kommersant reported on August 5.
Familia
Familia is a fast-growing and sustainably profitable off- price retailer, specializing in apparel and home goods. The company, whose investors include TJX, Goldman Sachs and Baring Vostok Capital Partners, is preparing for an IPO in New York as early as the start of 2022, Bloomberg reported June 4. Founded in 2000, it became a pioneer in the Russian off-price market, largely following the business model and best practices of
the US off-price retailers TJX and Ross, and adapting those to the Russian market. Familia currently manages a network of over 360 stores in more than 110 cities and adds new shops every month.
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