Page 41 - IRANRptMar19

East and Central Asia. They enjoy low Internet set-up costs. A succession of policies introduced by the Rouhani administration opened the floodgates to 3G and 4G technologies. An entirely new digital economy, including food and ride-hailing applications, as offered by the Snapp Group, for instance, has been created.
An SCI survey that took a snapshot last March 28 concluded that some 24mn homes in Iran and 17.9mn families had access to "superfast internet" connections. The results indicated a 10.5% year on year increase nationally. The figures also suggest that by March 2018, at least 69.7% of homes in Iran had at least one computer, and that within each of 17.2mn families someone had the ability to use a computer (up 8.4% y/y).
Overall, the number of Iranian Internet users now stands at 46.3mn people, or 64 % of the population.
The survey also delved into social media in the Islamic Republic. The obtained figures suggest that some 53% of Iranian Internet users above the age of 15 years-old were active on social messaging apps like Telegram and Whatsapp. Despite being officially blocked , Telegram via proxies remains a popular application. It took pole position in the popularity stakes for communications applications in Iran.
The statistics suggesting foreign messaging apps remaining dominant will not be music to the ears of those running local messaging apps in Iran. Iranians generally remain unconvinced by local messaging apps, fearing they are the work of their country’s intelligence organisations.
Alternative local application Soroush has been ridiculed and slammed by Iranians as insecure and liable to hacking by government agencies. There have been claims it was developed by Iranian intelligence operatives. Since the introduction of 4G internet in Iran, the main players in the mobile market have pushed their fast internet connectivity.
The SpeedTest Global Index, an international internet speed checker, ranked Iranasthe58t h fastestof107countries,MehrNewsAgencyreportedlast September.
The index’s latest calculations for Iran’s mobile internet speeds were 23.79Mbps (download) and 9.34Mbps (upload). The global averages were 22.81 Mbps (download) and 9.13 Mbps (upload).
Many foreign brands are to be banned from advertising in Iran following a ruling passed by the country’s parliament, Iran Labour News Agency reported on January 6.
The legislation leaves wiggle room for products made to at least a degree with the use of Iranian production facilities.
Some 155 lawmakers voted in favour of the ban, with 19 against and nine abstaining.
The push against foreign brands is part of a bid to support local counterpart products struggling in a recession-hit economy, weighed down by the severe devaluation of the Iranian rial (IRR) in the face of US sanctions, and against the popularity of brands from Europe and East Asia.
National television channels, print media, web and social media and billboard companies will be banned from providing advertising platforms for foreign brands.
If an advertiser is caught breaching the law, they could be fined 10 times the sale value of the advertisement, according to the ruling.
“According to the law, any TV and radio channel, newspaper and all kinds of print and visual media carrying advertisements of foreign products similar to those produced inside the country would be subject to a penalty,” Tasnim News Agency reported.
41 IRAN Country Report March 2019 www.intellinews.com