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Fintech & E-commerce
November 2019 www.intellinews.com I Page 12
on VKontakte social network, leveraging the recently completed joint venture in Russia with Mail.ru Group controlling the network.
The analysts surveyed by Kommersant believe that the initiative would help with the slowing growth of online sales revenues by increasing
an average receipt. The customers benefitting from actively promoting the platforms would also have to maintain a certain turnover threshold.
Ozon Holdings will launch a system based on points, which such active promoters would be
able to use to pay up to 20% to 100% of their own purchases.
As detailed by bne IntelliNews in exclusive interview with the CEO of Ozon Alexander Shulgin, the company is battling it out in the fast-growing Russian e-commerce market. One of Russia’s big-three online retailers is also exploring non-retail services such as leasing and consumer financing, and also express delivery.
