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bne Tech
April 26, 2019 www.intellinews.com I Page 25
Russia’s Sberbank reportedly interested
in media major Rambler, registers Sber trademark
Russia’s largest bank and digital economy powerhouse Sberbank plans to buy a stake in major internet media group Rambler controlled by Alexander Mamut, Vedomosti daily and RBC business portal reported on April 22 citing unnamed sources close to the deal.
Reportedly the two sides are negotiating an acquisition of a non-controlling stake in Rambler, in order to enrich the ecosystem of Sberbank with digital media and entertainment services, which was confirmed by the companies that declined to comment further.
Previously in 2018 reports suggested that Sberbank was staging a hostile takeover of Russian internet major Yandex, with which it already operates a large joint venture Yandex. Market marketplace. But as the founders and shareholders of Russia’s most valuable digital company made changes to the shareholder structure, no deal followed.
Now Sberbank could be considering Rambler
as its main internet platform, analysts surveyed by Vedomosti suggest. The bank is developing
an integrated ecosystem of digital services. The CEO German Gref in 2018 said that Sberbank could in the future drop the "bank" from the name while transforming itself into the Sber ecosystem that covers all the basic needs of both corporate and private clients. On April 23 Vedomosti daily reported that Sberbank officially registered the Sber trademark, in addition to buying the domain sber.ru.
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