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Central Europe
March 30, 2018 www.intellinews.com I Page 13
card transactions per capita soaring by over 250% since 2007.
Accordingly, the study says, “online is an increas- ingly common strategy for running a business in the region”. The share of firms receiving online orders was hiked by 81% since 2006, compared to just 15% in other parts of the EU. Still, the size of the e-commerce market in the region is still only
7% of the total European e-commerce market, leaving plenty of room for future growth.
SMEs produce almost a half of the overall ex- ports of the CEE region including the Baltic states and Finland, but excluding the non-EU countries of Eastern Europe. SBMs also generate 49% of the overall value of the sold markets and goods, which is 4% more than Western Europe.
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