Page 10 - bne_newspaper_August_24_2018

bne Chart
August 24, 2018 www.intellinews.com I Page 10
Sberbank becomes Russia’s most valuable brand
In the topsy tuvey world of Russian business
it is perhaps no surprise that a state-owned bank is the biggest in the country, Russia’s
most valuable company, most profile financial institution in the sector, one of the most efficiently run corporations and now adds “Russia’s most valuable brand” to its long list
of accolades. Sberbank was recognized as the most expensive Russian brand, after the value of its name surged 18% y/y to RUB670.4bn ($10bn),
according to the Brand Finance consultancy in its annual review. Google remains the most expensive brand in the world, but Sberbank tops the Russian list followed by Gazprom that saw its brand value up by 5% to RUB320.8bn ($4.8bn), and privately owned Lukoil that saw its brand value lose 1%, falling to RUB281.1bn ($4.2bn) over the last year. Russia’s most valuable brands.
Rank
Company
Brand value RUB bn
Brand value USD bn
"Change % y/y"
1
3
5
7
9
Sberbank Lukoil
Russian Railways
VTB Tatneft
670.4 10 18
281.1 4.2 -1
159 2.4 35
117.6 1.8 11
97.3 1.4 9
2
Gazprom
320.8
4.8
5
4
Rosneft
203.9
3
13
6
Magnit
145.2
2.2
-5
8
MTS
114.5
1.7
23
10
Pyaterochka
91.2
1.3
27
Source: Brand Finance