Page 74 - UKRRptSept21

9.1.7 TMT sector news
Ukraine’s e-commerce sales have risen from 14% of total customer spending both online and offline worldwide in 2019 to 19% in 2020, according to the United Nations Conference on Trade and Development. Ukraine’s e-commerce market grew by 41% compared to 2019, according to EVO Group, a Ukrainian IT company that creates marketplaces like Prom.ua where goods and services are sold. In 2021, the market is expected to reach UAH137bn ($5.1bn). During 2020, the country spent UAH107bn ($4bn) online. The coronacrisis has been a boon for Ukraine’s burgeoning e-commerce thanks to multiple lockdowns, e-commerce, which was already doing well prior to the pandemic, has grown in popularity. Ukraine’s online spending is still lower than other European countries’ like Poland, which is ranked as the world’s 18th largest e-commerce market, with a revenue of $13bn in 2020. However, Ukrainians shop online more. E-commerce accounted for 9% of all retail purchases in Ukraine in 2020, compared to 8% in Poland. Sales have also been driven by rising wages. The average salary in Ukraine was UAH14,313 ($537) in June, according to the Finance Ministry.
9.1.8 Tourism sector news
Ukrainians were the largest nationality among foreign tourists visiting Turkey during the second quarter, reports TurkStat. From April to June, 349,196 Ukrainians visited Turkey, more than the 236,307 from Germany and more than triple the number of Russians. Russian tourism was down after the Kremlin suspended flights in April-May in retaliation for Turkey’s support for Ukraine during Russia’s military border buildup.
74 UKRAINE Country Report September 2021 www.intellinews.com