Page 119 - RusRPTFeb22

GMV (excluding services) for AER’s local business was up 124% YoY to RUB 110bn. This puts the share of its local business at 36% in AER’s total GMV in CY21 vs. c. 23% in CY20. The number of SPUs from local Russian sellers was up 184% YoY to 16.5mn.
The number of active buyers surpassed 28.7mn, while AER’s MAU and DAU reached 35mn and 12mn, respectively. AliExpress remains the most visited Russian marketplace, according to Mediascope.
The total number of active sellers was up 69% YoY to 400,000, while the number of Russian sellers was up 193% YoY to 102,500.
AER currently has c. 140,000 square meters of fulfillment capacity, and it plans to increase this figure to 300,000 square meters in 2022 by partnering with Russian Post and developing its own infrastructure.
The share of social e-commerce in AER’s GMV is more than 6%, and VKontakte and OK’s social e-commerce audience is 13mn users.
● Ozon
OZON published its 4Q21 and FY21 preliminary operating results yesterday, 2 February. Below are the key highlights:
Quarterly GMV incl. services was up 130% y/y to RUB175bn in 4Q21, slightly decelerating from the 145% y/y growth posted in 3Q21. OZON’s FY21 GMV incl. services was up 125% y/y, exceeding RUB445bn and outperforming OZON’s FY21 guidance by around 2.5%. The key drivers of the GMV growth (both quarterly and annually) were the 81% y/y growth in the number of active buyers to 25mn by the end of FY21 and the 57% y/y rise in the frequency of orders to 8.5 per customer on an annualized basis in 4Q21.
The share of OZON’s marketplace in its total GMV added 17ppts y/y, exceeding 67% in 4Q21. The number of SKUs surpassed 80mn (+7x y/y) due to the substantial growth in its merchant base. The number of active sellers more than tripled y/y to over 90,000.
The company improved its operating costs per order q/q in 4Q21 due to economies of scale on the back of the OZON platform’s substantial growth. OZON also managed to decrease its sales and marketing spending as a%age of GMV thanks to an increased focus on marketing efficiency. The company’s cash flow from operations and its FCF both turned positive in 4Q21 thanks to the performance of the company’s working capital.
119 RUSSIA Country Report February 2022 www.intellinews.com