Page 37 - RusRPTFeb22

4.5.3 Retail sector dynamics
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The online sales of FMCG goods (food, beverages, household chemicals, other) surged 2.5x year on year to RUB329bn ($4.4bn) last year, according to Data Insight. The agency estimates that this year sales will grow more than twofold, to RUB703bn, while the total number of orders is set to increase 2.4x y/y (to 558mn).
Some 80% of the market was held by six leading players: O2O holding (includes Samokat and Delivery Club), Sbermarket, Vkusvil, X5 Group, Yandex and Severgroup (Utkonos and Lenta).
The key growth channel was express delivery, while the share of stock-up services (delivery in over two hours) declined to 12% of total orders as of YE21 (-11pp y/y).
Online retailing in FMCG goods, and food in particular, is the most rapidly developing segment of e-commerce in Russia, with its growth being boosted due to the active investments in foodtech and the aggressive roll-out by both major ecosystems (Sber, Yandex) and traditional retailers (Magnit, X5, Vkusvill).
37 RUSSIA Country Report February 2022
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