Page 10 - International Women's Day Magazine: The Yorkshire Post

LAP Public Relations
Where credibility, reputation and value matter.
riting this I realize I the opportunity to spend some This was another great job and it build something in the Blue Peter have been working time in the City of London as a was here that I learnt about sales studio, or write articles about a in PR & Market- relief worker at different branches, and marketing and PR and all the client’s prestigious new contract ing for what seems which at the age of eighteen I other areas that go into making a or arrange PR coverage of music an almost insane thought was pretty awesome. business work. We supplied firms or opera performances through
amount of time. I started LAP I stayed with the Bank for nine like Marks and Spencer, BHS, the UK. As I met each challenge,
Photographer - Charlotte Graham
“I was delighted to work with Roz during my time as Director of Opus 1 Opera. For our touring productions of Tosca and La Bohéme, Roz arranged TV coverage, local radio interviews and newspaper articles throughout the UK (including the Yorkshire Post). Roz was always well organized and great fun to work with.” David Heathcote
PR & Marketing in 1985, initially writing press releases and feature articles which I submitted to the editors of targeted newspapers and magazines on behalf of my clients. It was (and still is) a planned and sustained operation designed to raise awareness and credibility and it evolved to see me working on branding, stationery design, corpo- rate livery, trade-mark protection, brochure design, direct mail, radio and tv, video production and crisis media training.
But I had other jobs even before then.
I left school at sixteen to begin work as Bank Clerk for the Mid- land Bank (now HSBC) at Hol- mfirth’s Victoria Street and took
years and when I left I remember investigating working in
the stock market with a
local firm of brokers
- a point of contact
which became sig-
nificant. However,
after working for a
year as a Supervi-
soronaYouth
Opportunities
Scheme, helping
young people get
into work, I took thejobofPAtothe
Chairman and Joint MD
of a company involved in
the Clothing Industry supplying narrow fabrics and components to clothing manufacturers worldwide.
Burberry, Aquascutum, Jaeger and many names that in recent years
have now vanished from the High Street
Starting a PR busi- ness in 1985 was pretty
much the same as it is now. It was exciting and every day brought new challenges. One day I was being asked to produce a video to
demonstrate the manu- facture and application
of building products along with a live demonstration and conference for the UK’s
LocalauthorityArchitects- and the next day to create a name for a product - or speak to the BBC to
I grew a little more. One of my favourite clients along the way has been the stockbroking firm I had contacted earlier in my career,now a much bigger Investment Man- agement company. – It is strange how things come around!
Over the years I’ve worked
with some great people as clients, employees and associates and
I’m proud to have managed to get through at least two recessions and keep the business name flying.
New technology allows more to be done by companies in-house. Our focus here at LAP PR contin- ues to provide support in manag- ing client profiles and credibility, enhancing sales, reputation and value.
LAP PR provides support to businesses, managing their profiles to enhance sales, reputation and value. Telephone 078 333 58458 Website www.lap-pr.com Email: roz@lap-pr.com