Page 4 - NewsLync Winter 2014

4 NewsLync by Telecom Reseller
Summer 2014
Lync SIP Numbering Gives a Global Company Local Presence

AC
s you all know I love case studies as ROSS for its teams, CRB decided to migrate to a enabled CRB to profit from real-time global
provide a “reality check” for all the Unified Communications platform. communication without scheduling constraints.
promises that tech portends or as some CRB began its migration in 2007, moving Everyone at CRB has access to the instant
by Thomas B. Cross, follow at tomcross@
say pretends to be. techtionary from legacy PRIs (Primary Rate Interfaces) and messaging and screen sharing tools we need,
CRB is a global design, construction,
conferencing bridges to a SIP-oriented approach. enabling us to collaborate better as a global team
and engineering company which develop costly to repair, precious time and materials are Last year, CRB retired its H.323 conference and realize our vision of ‘Be Local, Be the Best’
manufacturing facilities for the giants of the wasted, and extremely complex and time-critical bridge in favor of a Microsoft Lync-based for our customers.”
biotechnology and pharmaceutical industries. projects can be delayed.
solution paired with Voxbone inbound SIP About Voxbone
Having built more than $1.5B in capital projects, CRB, which was deploying a workforce of over Trunking DID access numbers.
the company’s motto is, “Be Local, Be the Best.”
600 professionals based in 12 regional offices
Finding Voxbone’s platform welcoming and Voxbone logoVoxbone provides virtual local
With over three decades of unique experience in its field, CRB has been expanding in and field sites, found that its email, collaboration and conferencing tools were in need of an easy-to-use, CRB now deploys Voxbone numbers in nine countries in Asia-Pacific, Europe and phone numbers (often referred to as direct inward dialing, or DID) and its services enable
developing and emerging markets through a upgrade. These tools had been developed in a silo North America.
cloud communications providers, international
network of international and regional design approach, with little integration.
The company’s Lync 2013 deployment also carriers and enterprise contact centers to extend
partners, executing large complex construction CRB employees, customers and partners includes Session Border Controller equipment the reach of their voice networks internationally
projects in a collaborative way. And in the outside the U.S. also complained that joining from Voxbone partner. “Our staff is very and delivers inbound SIP trunks from more
construction industry, collaboration and conference calls often required using long happy with the new International conferencing than 50 countries around the world. Voxbone’s
communication is critical. Frequent conference distance numbers. This was expensive, especially capabilities and voice quality,” said Derek geographical, mobile and toll-free numbers can
calls are required to discuss details relating
as many calls lasted a long time. In order to Hagmaier, IT Manager of CRB. “Voxbone, be ordered in real-time via a web portal or an
to work. If a mistake is made in the field, it is
reduce costs and make the tools more valuable
AudioCodes and Microsoft Lync 2013 have
API.
Bottom-line: SIP numbers can provide a
business viable business solution for managing
complex and geographically diverse locations. AiQ 5.0
AudioCodes helps them manage multiple
providers and redundancy in their network. ■

PERCY CONTINUED FROM PAGE 1

UC capabilities at a much lower total cost than a A complete, UCMA-certified
complete replacement or major upgrade.
This is exactly the goal set by Michael Williams, Director of IT at Western Growers Association, contact center solution
an agricultural trade association based in Irvine,
CA. “Western Growers was based on a legacy
Nortel system... upgraded through Avaya, but
was still very limited in its functionality outside
of doing anything other than what a basic
volve to E
v
phone system would offer,” says Williams. With
the help of their partner Datalink Networks
Tomorrow...
and AudioCodes, Western Growers was able
to introduce Unified Communications and
Collaboration with their current PBX, enabling
mobility and improving productivity for their
staff. William also noted “Our customer service TODAY.
personnel can communicate to Corporate through

With the help of their partner

Datalink Networks and
AudioCodes,Western Growers
5 ways AiQ will change the way

was able to introduce Unified
Communications and Collaboration you communicate with customers:

with their current PBX,
1. Complete call center functionality for Microsoft Lync

instant messaging, voice and video services and
take full advantage of Lync services, while still fully 2. Enhanced outbound list & campaign management
communicating with the legacy Avaya system”.
(For a more in-depth look, be sure to read the 3. Proactive outbound capabilities
full Western Growers Case Study at http://www.
audiocodes.com/case-studies/western-growers)
4. Native UCMA integration to Lync
The benefits of the Microsoft Lync with Avaya
for voice start with familiarity and reduced 5. Future-proof investment
disruption – a business can continue to use their
Avaya PBX, keeping the same phones, same phone
numbers and business processes while adding the
collaboration features of Microsoft Lync. Down the road, other more strategic benefits can take AiQ 5.0 adds the missing puzzle piece to your
hold as the organization gains familiarity with
Instant Messaging, UC collaboration, and video Lync based customer communication strategy.
features of Lync.
To learn more about Microsoft Lync with Avaya,
be sure to visit AudioCodes at IAUG CONVERGE
2014 in booth #233 or during the conference L L e e a a r r n n m m o o r re e a a t t
Spotlight Panel “Focus on Lync Integration” being
held Monday, April 28th from 3:45pm – 5:00pm acqueon.com/aiq4lync
in Grapevine C. AudioCodes is both an Avaya
DevConnect Certified Partner and a Microsoft
Gold Competency Partner, offering One Voice for sales@acqueon.com
Lync a broad portfolio of products and services +1 (888) 946-6878 (North America/Europe)
that facilitate integrations between Avaya PBXs
and Microsoft Lync. For more information about BUILDING BETTER RELATIONSHIPS
+91 44 6108-4800 (APAC/MEA)
AudioCodes One Voice for Lync, visit: www.
audiocodes.com/Microsoft ■

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