Page 15 - Telecom Reseller MarApr 2018

March/April 2018
Telecom Reseller 15
The Connected Concern
he demand for connectivity in business Results from a 2017 AOTMP enterprise
is insatiable and there’s no plateau research study exploring top telecom-related
in sight. Digital transformation is technology initiatives illustrates the point. Two-
creating a borderless footprint of devices and thirds of enterprises cited VoIP/SIP as a top connections moving data across the business, initiative, while cloud services and Wi-Fi were
COLWELL
by Timothy C. Colwell, SVP Efficiency First® Adoption – AOTMP (www.aotmp.com)
in uence positive business results, an equal
(or exponential) risk of breach, data loss and communication disruption is introduced. is isn’t a new revelation; rather, it is a reminder that as organizations pace towards an in nite number of connections in the digital domain, risk assessment and risk mitigation practices become more important as bu ering and neutralizing the negative a ect of cybersecurity threats and breaches alleviates the connected concern. ■
the coming years to help deliver more of their solutions to the market.”
Having achieved Platinum status, Novus
is now able to deliver additional bene ts to clients to further develop their VoIP portfolios, increase satisfaction and maximize e ciency. AudioCodes Platinum Partners represent a strategic group of partners that have continually demonstrated exceptional AudioCodes revenue performance, making them eligible to extend
its bene ts to customers.“Since 2014, Novus has proved itself to be strong and strategic partner for AudioCodes in North America,” said Eric Bauer, VP Marketing and Business Development North America, AudioCodes. “As a leading partner
for Skype for Business and Microso Teams, AudioCodes looks forward to continuing to grow and expand this area of our business by working with strategic partners like Novus.”
For more information, visit www.novusllc.com. ■
Ask the Telecom Pro - April 2018
Q: What is RCS messaging?
A: RichCommunicationsServices (RCS) is a GSM Association standard for advanced messaging that is aiming to replace SMS. The goal of RCS is to provide traditional messaging and chat services, as well as advanced services including audio messaging, video calling, content sharing, presence services and geolocation information exchange.
Q: When is Virtual Customer Premises Equipment used in network?
A: VirtualCustomerPremises Equipment, or vCPE, is software that delivers network functions traditionally delivered by hardware. It’s used in SD- WAN networks to virtualize routing, VPN and firewall functions.
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the markets and the globe. Cloud, UC, mobility and IoT are headline actors in digital workplace strategies that enable such business transformation, but it’s not just connectivity that’s growing when these and other emerging technologies are deployed. Security risks
also increase with each connection. Yet, connectivity enablement and security risk aren’t always given equal attention.
Novus Earns AudioCodes Platinum Partner Certication
Longtime Gold Partner Earns AudioCodes’ Elite Platinum Status in Recognition of Technical Expertise and Proven Market Leadership Driving Adoption for AudioCodes UC and VOIP solutions in North America
Fair eld, CT - Novus LLC, a distributor of telecommunications and IP equipment, has announced that AudioCodes has named it a Platinum level partner in recognition of Novus’ leadership and success helping AudioCodes
mentioned by 42% of enterprises. Curiously, only 19% of enterprises mentioned improving security practices as a top initiative. While these research ndings are not surprising, they may explain why the connected concern exists.
Newton’s ird Law of Motion – “For every action, there is an equal and opposite reaction” – o ers a good analog for the connected concern. For each connection established to
drive growth for its VoIP and UC solutions in North America. A longtime AudioCodes Gold level partner, Novus earned Platinum level distinction due to its deep technical expertise
in Microso uni ed communications and AudioCodes’ solutions for Skype for Business and Microso Teams.AudioCodes’ platinum level partners are the company’s highest tier of channel partners and comprise a select number of the most accomplished strategic partners who have demonstrated the highest level of expertise and consistent growth and revenue performance for AudioCodes solutions in the North American channel.“As a longtime partner of AudioCodes, Novus is honored to earn certi cation as a platinum distributor partner in North America,” said Chris Meehan, Managing Director at
Novus LLC. “AudioCodes’ suite of VoIP and UC solutions represent ‘best of breed’ technology and we are excited to work with AudioCodes in
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