Page 21 - Telecom Reseller JunJul 2016

June/July 2016
Telecom Reseller 21

COLLINS
continued from page 13

e future of the UC market and the speed of THE PRESSURE TO COMPETE stability to invest in solving these problems. Most IT leaders don’t want to
innovation, regardless of the shrinking vendor IS STILL ON
Along those lines, there are myriad untapped
pool, is bound to be bright.
Dispelling consolidation skeptics’ fears, the
opportunities when it comes to vertical-speci c gamble their organization’sentire
UC market is thriving; analysts forecast it will UC solutions that are up for grabs. e vendors
A WIN-WIN SITUATION
surpass $95 billion worldwide by 2023. Merger that stick around through the industry’s UC suite (or even one mission
Industry consolidation is especially bene cial and acquisition activity doesn’t change the reality consolidation aren’t going to let these chances
for UC customers. When competitors with that business demand for UC infrastructure, for competitive di erentiation get away. Leading critical application) on a vendor that
overlapping products and services unite, it applications and managed services is swelling. If UC organizations don’t want to settle for being
brings down the marketplace noise – leaving end anything, consolidation is the byproduct of this second best, or mimicking their peers’ portfolios. won’t be around in a few years
user businesses with fewer, but higher quality trend.
Merger and acquisition activity alone won’t
options to choose from. Most IT leaders don’t It’s a stretch to claim that fewer vendor options upend these companies’ focus on proactive
want to gamble their organization’s entire UC will obstruct innovation in the UC industry. interoperability of UC tools persist today for end thinking and product development.
suite (or even one mission-critical application) ere are still UC user experience pain points to user organizations of any size. ese challenges When it comes to recent moves in the UC
on a vendor that won’t be around in a few years. remedy and technical improvements to be made; must be addressed in order to keep pace with UC market, the truism holds: less really is more.
When the choice is between a handful of large, many of the rms that have folded or become adoption, no matter how many vendors there are. Despite the gloomy connotation “consolidation”
established vendors, that minimizes the risk acquisition targets couldn’t ful ll these on their Fortunately, it’s the larger, acquisition-hungry may hold for some, the UC industry’s innovative
about support or scale for customers.
own. Issues around the security, scalability and
vendors that typically have the time, money and
spirit isn’t going anywhere. ■

beroNet Completes
Interoperability Testing with

Flowroute to Deliver Certiied
VoIP Solutions
...continued from page 16

“We are excited to be partnering with
Flowroute, one of our irst communications
services partners with deep session initiated
protocol (SIP) expertise in North America,”
said Christian Richter, chief operating
oicer at beroNet. “During the testing we
have found the team at Flowroute to be
helpful and enthusiastic to ensure every call
works lawlessly and as expected with their
service.”
The success of the interoperability
testing assures high-performance
operation of beroNet’s VoIP gateway with
Flowroute’s communications services,
giving businesses the conidence to combine
these modern communication technologies
and beneit from the highest performance
communication solution available.
“Our customers depend on us to ensure
their businesses stay connected, which is
why call quality and reliability are at the heart
of Flowroute’s communications services.
beroNet shares this commitment, making
them a welcome addition to our Technology
Partner Program,” said Dan Nordale,
chief marketing oicer at Flowroute. “We
work with many innovative and forward-
looking organizations to power their
communications services and beroNet’s
equipment thrives in these demanding and
fast-paced environments. We look forward
to working together and serving a rapidly
growing customer base worldwide.” ■
More about beroNet available at www.
beronet.com.
More about Flowroute available at www.
lowroute.com.

THE LATEST

TECH BLOGS

TOM

CROSS