Page 16 - Telecom Reseller January February 2016 2017

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Telecom Reseller
Telecom Reseller
December/January 2017
Higher Education + Technology = ACUTA
As a CIO, it is important for
me to be a part of a group of people who strive to con nually evolve as knowledgeable technology professionals.
I know of no be er organiza on to be a part of than ACUTA.
Keith Fowlkes Director of Informaon Technology Services and CIO Centre College
• Professional networking at its best happens at the face-to-face events and via the listserv/community. We provide opportunities to connect with people who can help you succeed.
• High-quality education features presenters at seminars and conferences who are experts in the eld.
• Valuable publications bring critical information to you in a timely, pro-active way.
• Online resources give you access to solutions that will help you meet the needs of your campus faculty, staff, and students.
• Professional development opportunities abound at ACUTA, giving you experiences that will help you grow professionally and advance your career.
www.acuta.org Questions: Call Amy at (859) 278-3338.
Connecting Campus IT Professionals with Ideas and Solutions
Join Today!
APPERT
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regardless of what device or channel they are using to communicate with. By utilising Advanced Communications, they can provide an OTT-like experience that o ers greater opportunities for engagement with the customer, in addition to and instead of, the traditional SMS functionality to push information to their customers.
For example, many companies or stories will send an SMS to push information to their end users. At the moment, to speak to someone about a doctor’s appointment, customers
have to call the number given in the SMS and potentially wait on hold until an operator becomes available. However, if customers receive the reminder via RCS over IP, they have the option to chat directly through that single platform.
Imagine speaking to a colleague in another country on the phone, then being able to share a PowerPoint or PDF during the call in an instant, despite what operator or applications your colleague uses.
If an airline wanted to push a message to a customer, for instance, they could send it to
a third-party RCS gateway which would then determine whether a particular customer was on an RCS-capable device and, if so, push
a rich message – possibly a boarding pass – directly to their handset.
KLM, for example, o ers a service in which, a er booking their ight, passengers can choose to receive their booking con rmation, check-in noti cation, boarding pass and ight status via Facebook Messenger, but now that message can go via RCS or even SMS to ensure the user gets it.
DIVERSIFYING COMMUNICATIONS METHODS
is brings us to Messaging as a Platform (MaaP), which stems from RCS and provides operators with the opportunity to monetize messaging by opening up access to more content across the domain. MaaP creates
a new hybrid model, in which others, for example app developers and enterprises,
can build applications to send and receive messages, o ering users a more comfortable and e cient way to interact and enabling new application-to-person (A2P) use cases. It will also interwork with legacy and IP messaging services, as communication services transition, and is another speci cation being driven by the GSMA, which will launch in quarter two 2017 and includes APIs, plug-in integration and improved authentication and app security.
As networks evolve, we’re seeing an increasing interest in RCS from operators looking to provide OTT-style experiences to their subscribers.
Operators can regain their links to their subscribers via RCS, which represents an opportunity for operators to o er new types of services and reconnect with enterprise customers.
In the current environment, where businesses in every industry share fears over privacy and security, not only does RCS o er the assurance of encryption, but messages are routed within the private domain of the operator’s network rather than being transmitted across the internet.
Although operators will still need to ensure that their signalling networks are protected at their core in order to guarantee a truly secure network.
e stars are aligning for RCS; by enabling a more consistent and secure service regardless of network, OS or handset, operators can now o er richer communication capabilities that gives them the opportunity to monetize services, that their enterprise customers, can too leverage to transform their customer engagement. ●
with common industry-agreed set of features, including group chat, audio messaging, and video sharing, and improved technical enablers. is, alongside Samsung’s recent acquisition
of RCS infrastructure and services provider, NewNet, represents encouraging news for the industry, demonstrating real con dence in the future of Advanced Messaging and its ability to deliver even better value and opportunities for enterprises to leverage the richer experiences RCS can bring to their communications e orts.
OPPORTUNITIES FOR
THE ENTERPRISE
Organisations from brands, to healthcare providers, all want to ensure a high level of support and interaction with their customers
Inc.
Connect and Communicate
ONICS DOES IT ALL!
WE BUY YOUR EXCESS
TRAINING
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tallation services to excess purchasing, A1 Teletronics does it all.
REPAIRS
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INSTALLATION
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nt distribution within the telecommunications and networking channel to quality and service. We’ll help you connect and communicate.
800.797.2983 www.a1teletronics.com
is not affiliated with the manufacturers of the products it sells except as expressly noted otherwise.
om ins pende cation
nics, Inc.
ith the manufacturers’ names and products are owned by the respective manufacturers.
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