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December/January 2017
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3) TAKE CONTROL OF YOUR DIGITAL FUTURE.
Resolve to adopt the best communication and collaboration tools for your business today. So ware-based and cloud-based solutions can work with virtually any existing network, plug- in connectors can preserve and tie together existing systems, and hybrid premise and cloud models can enable new tool adoption without de-valuing existing investments.
4) LEAVE BARRIERS BEHIND AND COLLABORATE.
A spirit of togetherness is perfect inspiration for uniting teams to accomplish more, so resolve to break down organizational silos and leverage collaboration technology to facilitate improved communication.
Whether it’s within an organization’s campus, across locations or spanning geographies, bringing people together to communicate, collaborate and share
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driven applications, but also their business communications systems to the cloud. Increasingly, I hear customers say that going forward they will be “cloud rst” and “cloud only” when it comes to all things IT. In 2017, we’ll begin to see an increase in this customer- to-partner demand behavior, which will ultimately drive new channel business models.
e Proof is in the Platform: Today’s business cloud ecosystem is successful because of the various business application integrations that make greater work productivity possible. But this is still a nascent concept in channel sales. As this trend continues to unfold and enterprises adopt interoperable platforms, channel partners will realize that there is more to sell beyond
the so ware. An integrated business needs integrated solutions, and only those vendors that o er up an open platform will win the business.
e End of Hybrid IT Models: e channel model of selling hybrid traditional on-premise hardware with cloud-based infrastructure
and capabilities is coming to a halt. e
value proposition for cloud is too great, and
in particular, for cloud communications. According to a recent NoJitter report, more than half of companies surveyed said they currently use or will be using the cloud for their uni ed communications needs in the next 12 months. Over the course of next year, we will see a
major shi in the way channel executives model their business, both from a sales and services perspective. We’ll see the channel rede ne the model for technology services - blending both conventional and emerging IT approaches - to achieve long-term success, and less tightrope walking / more cloud conversion among mid and large-sized enterprises.
Enablement is King: Partners need the
right sales support and enablement in order
to be successful. It isn’t enough to have just an amazing product or the richest commissions, because if partners are not fully enabled to really market it, they will not position your product rst. e cloud communications marketplace is crowded and the demand for these competing solutions is evident (as noted in my earlier predictions). Vendors need to “think partner enablement rst,” making it easy to transact
to keep their partners transacting and gaining market share for their solutions.
Ultimately, there is a huge opportunity in 2017 to further move away from on-premise, hardware-based legacy systems and advance towards more streamlined and agile cloud-based communications and collaboration solutions.
I think we have one of the most exciting years ahead. ●
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information ampli es collective e ort and dramatically improves business performance.
5) PARTNER WITH PEOPLE YOU TRUST.
How can employees maximize their potential
– and your bottom line – without a trusted
tech partner by their sides? Resolve to nd the technology partner you can trust and rely on, by ensuring they deliver against your business goals, o er in-depth, specialized expertise, and deliver innovation that drives a competitive edge.
6) OVERCOME FRAGMENTATION IN YOUR BUSINESS.
Disparate and fragmented systems or applications create increased support and training burdens, and are more costly to manage and maintain. Resolve to think
about ways to avoid the hidden costs of fragmentation, in support, lost productivity, and frustration, by streamlining infrastructure
and processes.
7) EMBRACE DIGITAL TRANSFORMATION.
Digital transformation has changed everything about work today and it’s not going away anytime soon. However, with these changes, there are new opportunities to make your business more agile, responsive, e cient, happier and productive.
Resolve to identify what digital transformation means to your organization and adopt the right tools to support it. is includes adopting a strategy to enable virtual teams, ‘anywhere working,’ mobility and
social collaboration. Understand how your enterprise’s broader digital transformation strategy will impact your employees and the teams they work within. Finally, work with
a trusted partner who can help you get from where you are today, to where your business ought to be tomorrow to survive and thrive. ●
Big Data Part 1: What does Big Data mean for Telcos?
This post is part of a series on Big Data:
1. Big Data - What does Big Data mean for Telcos?
2. How Big Data will Change Contact Centres Forever
3. Big Data, Analytics and UC - A Case Study on Tackling Autism
the volume of Big Data that is collected every day is enormous, and to be able to discern any insight from it, appropriate management strategies are a necessity.
INFOGRAPHIC FROM BUSINESS2COMMUNITY
e concept of Big Data rst gained attention in the early 2000’s, when industry analyst Doug Laney de ned Big Data in terms of the three V’s - a de nition that is still in use today:
1. Volume - large amounts of data are collected daily from a variety of sources, all of which must be processed
2. Velocity - data streams ow into businesses at incredibly high speeds that must be matched in their processing.
3. Variety - data is collected in a wide range of formats, including structured - numeric data in databases, and unstructured - email, video, nancial transactions and more.
JIRBANDYcontinuesonpage 23 ››
B
ig Data is a subject currently receiving substantial attention within the communications and technology
JIRBANDY
by Amir Jirbandey, Head of Marketing at Dubber (www.dubber.net)
exactly what it says on the tin - large volumes of data, or more speci cally, the large volumes of data that ood businesses on a daily basis.
But what does this actually mean? Big Data cannot be simpli ed by de ning it as large volumes of data; the true value lies in what is done with the data, and what value businesses can draw from it. Properly used, Big Data can be a gold mine of business insights. However,
sectors. With its potential role in the development of the Internet of ings and smart cities, two of the most talked about topics in the industry, the buzz around Big Data is not surprising. But what actually is Big Data, and what does it mean for technology? Most importantly, what role will it play as technology drives us towards the ‘Fourth Industrial Revolution’? Here, we strip Big Data down to the basics and explore its potential.
As is always the case with industry trends and buzzwords, ‘Big Data’ is a very vague term, o en utilised to aid sales without honouring the true meaning. Put simply, Big Data is
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