Page 10 - Telecom Reseller September-October 2016

10 Telecom Reseller CORRIDON
Another bene t of these technologies is
that they allow the customer to move away from proprietary, dedicated, hardware-based platforms, to so ware-based solutions. e new solutions can be deployed as virtual applications in the customer’s own data center framework, run on their current LAN/WAN, and be integrated as application extensions on their preferred uni ed communications platform.
At IP Trade, we have developed a partnership model for resellers which enables them to easily add the mission-critical products and services to their existing portfolio, enabling them to o er turnkey solutions to customers. ese specialized solutions
are high-value opportunities, o en with a budget of $20,000+ per user over the platform lifecycle.
In the industrial sector (o en called “command & control”), IoT is driving customer adoption
of intelligent platforms. In response, reseller partners are developing new lines of revenue. CompTIA’s “Internet of ings Trends and Opportunities Report” nds that 23 percent of channel companies surveyed say they’ve already made money from IoT o erings, compared to just 8 percent in 2015.
In nancial services, mission-critical communications take the form of trading turret systems, which are high-capacity telephones
and voice recorders that capture call records. Approximately 90 percent of the installed bases of these systems are obsolete representing a huge refresh cycle. is is a great opportunity for resellers to help their customers make an easy transition from old outdated equipment that is no longer supported by manufacturers, to a state- of-the-art solution.
September/October 2016
continued from page 9
these customers prepare for the future of communications. ■
RESOURCES:
● https://www.comptia.org/About-us/ newsroom/press-releases/2016/07/27/internet- of-things-revenue-opportunities-come-into- focus-for-channel-companies-new-comptia- research-reveals
● https://www.comptia.org/resources/master- the-internet-of-things-case-studies?c=77238
● https://econsultancy.com/blog/66536-digital- transformation-in- nancial-services-challenges- and-opportunities/
For resellers there is no time like the present to participate in the digital transformation of mission-critical communications by extending their reach into the most vital areas of their enterprise customers’ businesses by o ering new solutions and services that will help
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