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Percy
JohAnsson

Lync in the enterprise and thinking “big”
The OTT threat:
Four strategies
national producer and marketer of food, facilities around the globe. Their journey to By Alan Percy, Senior Director of
agricultural, financial and industrial prod- Lync started very early with LCS in 2005, for operators to
Marketing, AudioCodes
A
ucts and services. During a recent interview following the development of OCS and s preparations come together for regain market share
with Joe Milledge, Voice Architect, Cargill, eventually Lync when in 2011 they were the upcoming Lync Conference in
he commented “With 142,000 employees able to move beyond pilot projects. Now Las Vegas, one pattern seems to be By Pertti Johansson, EVP Global Business Development,
globally and 67 countries, our challenge of in 2013 they have 15 sites fully integrated emerging – Lync is making strong inroads Voxox
B
implementing Lync are quite unique. Our with over 4,000 enterprise voice users. “At in Enterprise. Just looking at the end-cus- y the end of 2017, Over-The-Top
conferencing costs were growing roughly Amgen, we enabled our Lync conferencing tomers expected at the event and the sched- (OTT) messaging traffic is expect-
20% year-over-year, which was a strong in July 2013 and now host between 50 and uled presenters, you can see a long list of ed to surpass 32 trillion messages
incentive for change. Our goal was to 60 thousand conferences every month”, household names, most of which are home annually, while SMS will have slowed to
replace 80% of the conferencing expenses according to Matt Humphreys, Personal to over 10,000 employees. Large enterpris- 7.89 trillion (Source: Portio Research). This
with 20% cost and effort – Lync has us Communications Service Owner, Amgen.
es have some unique challenges, requiring validates the challenges with which opera-
well on the way in achieving this goal” “Nearly 60% of enterprises with over their network architects to “think big”. Big tors continue to struggle – the ongoing
Cargill achieved their goals, utilizing 10 500 seats are deploying or planning to ideas and big solutions are required.
decline of calling and messaging revenue.
AudioCodes Mediant Gateways, facilitat- deploy Lync” - Infotrack
Just a few years ago, we heard the There are several options available to
ing voice call-in and call-out features for While massive improvements have been naysayers at the incumbents downplaying traditional operators who are looking to
their Lync conferencing.
made in the Lync software and architecture, Microsoft’s chances in the enterprise – my break into the OTT space. Here are four
Another example of Lync success in the enterprise comes from Amgen, a major bio- the hardware platforms and management systems surrounding Lync have seen some how a few years of hard work can make a options and ramifications worthy of con-
logic and medical treatment manufacture big changes too.
difference.
sideration:
that employs over 20,000 and maintains
One example of a large enterprise that
See PERCY, page 22
took the Lync challenge is Cargill, an inter-
See JOHANSSON, page 6

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