Page 8 - Telecom Reseller MayJun 2016

8
Telecom Reseller
May/June 2016

BERNHARD
continued from page 1

Resource shortages have caused many must take into consideration the speci c
GROWING IT BUSINESSES countries in the region to leapfrog over requirements of this emerging market.
AND CAREERS
traditional stages of advancement. For example,
areas that could not a ord ber became early Unique Needs of the Market
adopters of wireless as their rst high-speed Divergent local economies, di erences in
communication solution. Today, it’s not unusual currency, compliance concerns, and other factors
to nd good internet bandwidth and 4G data hub vary from one Latin American nation to the
transmission even in locations that have little next. Instead of a handful of well-known carriers
traditional cabling infrastructure.
dominating the market, there are thousands of
However, Latin American countries aren’t resellers and channel partners each with their Insights Advocacy
simply waiting to catch up with technology.
own branding and objectives. ey require
+Tools
ey are embracing innovation to make the
a WebRTC solution that can adjust to suit
most of available resources. Web-based real
the unpredictable needs of the region. Such a
time audiovisual communication o ers a low solution must be:
BUILD YOUR BUSINESS AND CAREER
Communities Events+
cost solution that takes advantage of existing ● Security conscious and poised to comply Training
infrastructure, making it an option that is likely with a variety of business and regulatory CompTIA is the voice of the world’s information technology (IT) industry. Asanot-for-proitassociationwhoservesmorethan60,000
to gain popularity quickly in the coming decade. environments
corporate IT channel members and registered users, we are committedtosupportingthesuccessofbusinessesacrosstheIT Standards
ose WebRTC o erings that rise to the occasion
● Easy to deploy using existing hardware, channelbyprovidingfreeaccesstotools,education,research, communities, events and training.
browsers, and internet connectivity, requiring no Join today at CompTIA.org/register
additional resources
● Able to help overcome geographical
and logistical barriers in areas with limited
transportation infrastructure
● Available for white labelling by VARs and
individual business customers to build credibility
with users
● Dedicated to providing face-to-face
videoconferencing to support the relationship
and trust-oriented business culture of the region

WebRTC Adoption Begins within the
Telecom Industry
Rapid adoption has signi cant implications for
the Latin American business sector in general.
However, the telecommunications industry itself
may be the rst arena impacted by the availability
of WebRTC. As an example, one well-known
enterprise communications distributor recently
rolled out a web-based audiovisual meeting
platform internally as a helpdesk solution.
e technology proved to be a signi cant
improvement over phone and chat support.
Soon a er implementation, the organization
experienced an increase of 20% in the number
of tech support issues that could be handled
with the same amount of sta . Call engagements
were shorter, and online meetings resulted in
e cient action. e ability to look a customer
in the eye increased the level of commitment
and accountability on the part of technicians,
providing greater motivation to resolve issues
fast. Since customers did not have to download
or install any so ware, the solution was very
well received. (For the full case study featuring
XmarteK’s implementation of the Veeting
WebRTC platform, visit the Veeting Rooms blog).

Resellers Clamoring
for WebRTC Oferings
As awareness of the availability of WebRTC
expands, demand is increasing. Communications
providers report a marked level of interest down
the vertical with partners integrating such solutions
and reselling them to customers who want to roll
out real time audiovisual meetings in their own
organizations. e ability to white label a selected
platform is garnering special interest. When clients
brand a platform e ectively, the user’s experience
can be truly seamless. In the nal analysis, WebRTC
is poised to create a better communication
environment for Latin American business. ■
Anywhere.

TR
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