Page 6 - Telecom Reseller MayJun 2015

6 Telecom Reseller
May/June 2015

HAGSTROM
continued from page 1

Uniied Multimedia Agent Desktop
Today, with the intersection of telecom
and sotware, complex voice and messaging
technologies can now be embedded and
consumed more easily—giving consumers and
enterprise sotware users a wider variety of ways
to communicate via talk, message and video,
Now available through across applications and devices.
But what does all this mean for the telecom
Avaya DevConnect industry? he beauty of this important
crossroads is the way that telecom services, in all
forms, can be exposed (and simpliied) through the right kind of sotware. For businesses and
Select Product Program
communications providers (and ultimately
consumers) to experience the beneits of this
relationship, there are three main elements that
must be present.

cct-solutions.com
Proven Demand for the
Product or Service
When there is proven market demand for
a product, integrating the right type of
communications capabilities is a no-brainer. Take
a company like Saddleback Communications,
OPEX SAVINGS ON ANNUAL for example, an ILEC based out of Arizona.
Saddleback recently started a new division, CELEBRATING
CISCO MAINTENANCE
Re-invent Telecom, to meet the demands of its 25
resellers who wanted to tap into new revenue YEARS
streams. hrough the use of existing IP networks, SINESS
Re-invent is competitively and efectively making IN BU
it happen with an exciting new hosted VoIP
phone solution for businesses.
Another example would be a major sotware
or CRM product that’s already on the market
with tremendous adoption (think Salesforce. – Save Up to 70 Percent Off OEM Support Costs
com or even Facebook) but doesn’t have voice
and messaging functionality in-app and forces – Extend Usable Product Life-Cycle
users to take important conversations “oline”
to their mobile phones. Cloud-based APIs make from 3-to-5 Years to 8-to-10 Years
it easier than ever for those sites to incorporate
voice or text with literally a few clicks of a – Avoid Substantial OEM Cost
button, allowing a new level of engagement and Increases Starting Near End of Life
sophistication that users now demand.
(EOL) Dates (EOL = End of Sale)

A Carrier-Grade Telecom Network
– Avoid CAPEX Costs of Planning,
Cloud-based services like the one provided
Testing and Implementation of
by Re-Invent Telecom and many others
New Product Due to OEM
heavily rely on the power of the “old school” Forced Obsolescence
telecom infrastructure for important facets of
their product ofering—number origination,
termination, caller ID services and more. Likewise, a CRM sotware product that wants to
include toll free messaging in its ofer can’t do
it without access to the digits. Problem is, most
companies don’t have the time, resources or
inclination to build an entire nationwide network
on their own. A nationwide, carrier-grade VoIP Blue Area Represents Maintenance Costs
network bridges the gap, providing direct access Substantial Opportunity
to resources that help these technologies scale for OPEX Savings
Increase Dramatically
eiciently and cost efectively.
from End of Sale to
End of Support Period
Cloud-Based Software (APIs)
ST
he API is the secret sauce, or the glue, that holds O
the marriage of telecom and the cloud together. C
It’s what enables virtually any type of company
X
to gain quick and easy access to the world of E
telecom—without having to get its hands dirty. Cost of Support–Cisco P
APIs allow developers to embed voice and Product Life-Cycle
O
messaging into any sotware, without traditional 4 years
carriers or complicated integrations. here are a
wide variety of API providers, but they all must rely on a carrier-grade network to administer Cost of Support from
their oferings.
YEARS
LIFE-CYCLE
BEGIN EOL TO XSi Remains Constant
In today’s communications environment, EOS PERIOD
Throughout Product
there’s a huge opportunity to make telecom
LifeCycle
more accessible by wrapping sotware around
its core elements and letting app developers,
CRM providers, enterprises and others serve
themselves through lexible APIs. Many are
taking advantage of the scale, quality, speed
and economics that come with exposing all
the goodness of telecom through sotware.
Because in the end, building your own network International TAC Centers: US / UK / France / Germany
EXPERTLY
infrastructure won’t score you points with those SIMPLIFIED U.S. Federal Contractor: Cage Code – 0T5L0
voracious customers—but quick access to the IT SERVICESM
1.800.256.6133 | xsnet.com/ciscolive
functionality they crave can reward your business
in spades. ■

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