Page 3 - TelecomReseller DecJan 2015 2016

December/January 2016
Telecom Reseller 3

ALAN DAVID MIKE RICHARD

PERCY
BYRD
PATTERSON
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A Look Forward: 2016 Trends in Business
predictions, will be a multi-year evolution. It
only began to develop some momentum during
Communications, Changing the Way We Work
the past year, but the desire for integration of
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communications into and across core business
SUBSCRIPTIONS & CIRCULATION
functions continues to drive conversations within
SE 28th Street, Vancouver, WA 98683 organizations of all sizes. Businesses are adopting
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cloud solutions at a rapid pace, as anticipated, INTRODUCTION
E-mail: publisher@usernews.com
and the use of SIP trunks is still growing. In fact, Last year around this time I predicted some WINDHAM
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a recent Infonetics survey found that over three- business communications trends to anticipate
Call: 360 260-9708 Toll Free: 800 667-8965 fourths of North American businesses plan to in 2015 and stated that it would be the year of
E-mail: publisher@usernews.com
use SIP trunking in 2016. is being said, these mobility, integration of communications and user by Danny Windham, CEO of Digium (www.digium.com)
NEWS DEPARTMENT
previously predicted trends are still big players in experience. In reviewing last year’s predictions,
Please e-mail articles and press releases as attachments in Microsoft the business communications world, but for the versus what actually happened – some were dead
Word format to jeffowen@telecomreseller.com. Suggested length is 250-300 words. At the end of the article, please provide contact purpose of this article, I’d like to focus on some on while others have been slower to develop. Mobility certainly took a giant leap forward
information. Do not send graphics. We reserve the right to edit
concepts that are gaining real momentum.
Many of the same trends of 2015 are shaping
over the past year – and shows no signs of
for content and length. For further clari cation, please visit www. telecomreseller.com and click on Submission Guidelines. Our Editorial e responsibilities of IT are shi ing,
up to be continued in uencers on business slowing down. e prediction of the “integration
Calendar (also online) is useful for appropriate subject matter.
communications and work styles in 2016, even of communications into every aspect of how we
WINDHAM continues on page 8 ›› while additional trends emerge.
run our businesses”, while still one of my core
Publisher
Douglas Green – publisher@usernews.com
Associate Publisher & Director of Advertising
Carole Sangiorgio – carole@usernews.com consumption models and ways of doing business.
Re-Imagining Business
So ware-as-a-service has and will continue to
e things companies sell will transition to on- in 2016 and Beyond: solve many business problems. It will also uproot
Executive Editor
Jeff Owen – jeffowen@telecomreseller.com going service models. Low-to-no-touch services how businesses sell and deliver “things,” such
Accounting
driven by mobile apps will still be personalized “Everything-as-a-Service”
as owers, music, cab rides etc., to consumers
Tracy Titus – accounts@telecomreseller.com and develop an even greater and more loyal through downloads or a mobile app.
Supplement Editor
following among consumers.
Even as far back as 2004, the International
Amy Rails – amyralls@telecomreseller.com So why will consumers see nearly “Everything- Trade Centre reported, “some analysts predict
Graphic Design
as-a-Service”? e mobile- rst and on-demand that by 2020, services will account for 50% of D0UGLAS
Raspberry Jam Creative
economy has ipped our consumer mindset, as world trade.” is prediction isn’t far o from
smartphones have become mini marketplaces in what we see today. According to Bloomberg,
The publishers of this newspaper assume no responsibility for our pockets. Buyer expectations are increased. there’s a worldwide decline in manufacturing jobs by Dean Douglas, Chief Execu-
statements made by advertisers. in their advertisements, nor do they assume responsibility for statements or opinions expressed or implied Instant grati cation is a primary concern for and increase in the services economy. In 2016 and tive Of cer of Unify (www.unify.com)
in the columns of this newspaper.
business. Selling and delivery models have beyond, consumers will see nearly “Everything- A
greatly changed, so customers can receive what as-a-Service”, and the most innovative companies s we enter 2016, the primary drivers of
they want immediately, or with a click of a are reimagining how to deliver products in order progress are largely no longer hardware
button. Our personal lives are completely altered to make this tremendous shi .
or physical inventions but code, data, and
with these new expectations. In fact, these trends digital solutions. In 2011, venture capitalist Marc
have instrumentally impacted B2B solutions.
TURNING PRODUCTS TO SERVICES
Andreessen predicted, “So ware is eating the
Enabled by cloud, mobile and social capabilities, world.” Five years later, we know so ware rules
DOUGLAS continues on page 10 ››
companies selling products will re-imagine
everything around us.

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