Page 31 - GSABA Builder Brief - February 2020 issue

31 FEBRUARY 2020 | GREATER SAN ANTONIO BUILDERS ASSOCIATION
Email
One of the best tips I have ever received for email is regarding the subject line. This tip comes from email pros Karen Dry and Tammie Smoot. The Subject should succinctly state the subject of your email in an organized fashion with 25 to 35 characters maximum.
glance. This also makes it super easy for the sender to find that email later because it is categorized. At Denim Marketing, we use this method of categorizing emails for all external and internal emails. We also have a rule that once an email has gone back and forth three times, if there is still confusion and no resolution, it is time to pick up the phone and call.
Subject lines should be written as follows: Primary Subject – Sec- ondary Subject – Regarding – Quick Reference
Good manners typically equate to higher social status, greater wealth, supreme standards and being well educated. Let’s work to come across as the smart people we are and communicate at a high level with our business contacts. Technology allows us to do more – faster. Because we are connected 24/7 and always in a hurry, corners get cut and netiquette gets left out. Let’s pledge to slow down and put netiquette back into the equation!
So, in the case of a client, when I send them a press release for review it might say: TPG – Pratt Stacks – press release – for your review
Using this method to clarify the subject link of the email makes it easy for the recipient to know the contents of the email at a
Carol Morgan, MIRM, CAPS, CSP is President of Denim Marketing. Carol has been blogging and in the social media space since 2004 (before they even called it social media). Known for putting together high-level strategic marketing plans and promotions that drive traffic and generate measurable results, she is often call the Queen of Content.
Denim Marketing is a strategic marketing agency tailoring content for blogs, social media, public rela- tions and promotions. www.DenimMarketing.com 770-383-3360
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